Performance Marketing Lead – UAE
We’re working with a fast-growing digital health and wellness business that is looking for an experienced, hands-on Performance Marketing Lead to drive and scale paid acquisition across the UAE, Saudi Arabia and wider GCC.
This is a role for a true performance marketer — someone who is still actively inside the ad accounts, building campaigns, testing funnels and optimising performance rather than managing agencies or overseeing strategy from a distance.
The Role
You’ll take ownership of paid acquisition strategy and execution across multiple digital channels, with direct responsibility for growth, revenue and performance.
Key responsibilities include:
- Own the end-to-end setup, launch and daily optimisation of campaigns across Meta, Google Ads, Snapchat, WhatsApp and emerging performance channels
- Take full accountability for CAC, ROAS, LTV, conversion rates and revenue targets
- Personally build and manage campaigns within native advertising platforms
- Develop targeting strategies, audience segmentation, bidding structures and campaign frameworks
- Work closely with creative teams to continually test ad formats, copy, video content and conversion-focused creative
- Build and optimise high-converting acquisition funnels, including WhatsApp customer journeys
- Analyse performance data daily, identify bottlenecks and rapidly scale successful campaigns
- Troubleshoot tracking, attribution and conversion issues
What We’re Looking For
- 6+ years of performance marketing experience
- Proven experience directly scaling paid acquisition campaigns with significant budgets
- A genuinely hands-on practitioner who currently builds, launches and optimises campaigns personally
- Strong expertise across Meta Ads Manager and Google Ads, including Search, Performance Max and YouTube
- Experience with Snapchat Ads and WhatsApp acquisition funnels
- Excellent written and spoken English
- Highly analytical, commercially focused and driven by measurable results