Responsible for the technical implementation, optimization, and management of marketing technology platforms, with a primary focus on enhancing digital marketing capabilities through robust platform management, data governance, and stakeholder collaboration.
Support email development as a secondary function, enhancing the delivery of scalable email solutions to support CRM strategies and drive customer engagement.
Work closely with trading squads, campaign managers, CRM teams, and Product & Technology teams to deliver automated marketing solutions that achieve commercial objectives across multiple channels and partners.
Whay you will do as a MarTech Developer:
- Act as the product owner and solution architect across marketing platforms, including Salesforce Marketing Cloud, CMS, and tagging solutions, ensuring platform scalability, integration, and optimization.
- Monitor and maintain data quality and governance within all marketing databases, ensuring data integrity and compliance with relevant regulations.
- Lead the delivery of key strategic technical projects and platform integrations, overseeing the end-to-end implementation, and communicating progress effectively to key stakeholders.
- Develop and implement platform-level solutions for marketing technology systems, ensuring that they align with long-term business goals and are scalable, automated, and efficient.
- Act as the final authority on the sign-off and acceptance of marketing platform solutions into production, ensuring all technical requirements are met and the solutions are stable.
- Platform Architecture and Integration:
- Collaborate with Product & Technology teams to design and implement platform integrations across marketing systems, ensuring seamless data flow and functionality between tools such as CRM, CMS, and other third-party systems.
- Work with internal and external teams to create backend data integration solutions, including the necessary technical tickets and project management support for successful deployment.
- Support the delivery of high-level platform innovation by leveraging advanced tools and methodologies to extract, manage, and analyze data from marketing systems.
- Data and Analytics:
- Focus on high-level platform data analysis, using tools such as SQL, Tableau, AMP Script, and Excel to derive insights that drive continuous improvement in marketing technology performance.
- Report on overall platform health metrics, including system performance, data flow efficiency, and integration success, to improve the marketing technology infrastructure.
- Ensure ongoing compliance with GDPR and other relevant regulations, maintaining a strong focus on data protection and platform governance.
What you’ll bring to the team
- At least 5 years of experience in a MarTech, marketing platform management, or similar role with a strong emphasis on technology integration and data governance.
- Extensive experience with Salesforce Marketing Cloud, CMS platforms, and data management systems.
- Proven experience delivering scalable front-end solutions within CMS platforms (ideally Webflow), including responsive builds, reusable components, SEO best practice, and integration with CRM, tagging, and analytics systems.
- Proficient in HTML, CSS, SQL, and AMP Script, with foundational knowledge in Java, PHP, JavaScript, or similar technologies.
- Demonstrated experience in project management, stakeholder management, and cross-functional collaboration.
- Strong analytical and problem-solving skills with the ability to use data to drive marketing strategy and performance improvements.
- Excellent communication skills, capable of articulating technical solutions to both technical and non-technical stakeholders.