Alation is pioneering the next era of data intelligence — powered by AI agents and trusted data. Organizations around the world rely on Alation to drive self-service analytics, cloud transformation, data governance, and AI innovation. Our technology helps enterprises connect people and data to make faster, smarter, and more confident decisions. With more than $340M in funding – valued at over $1.7 billion and more than 650 customers, including 40% of the Fortune 100.
As data becomes the foundation of every business, Alation is leading the way in helping organizations unlock their full potential. By bringing intelligence, automation, and trust to every interaction, we empower customers to scale data-driven innovation with confidence and speed
.
Joining Alation means being part of a winning team shaping the future of AI-powered data intelligence. We move fast, think big, and deliver results togethe
r.
Job Descript
ion
Alation is the knowledge engine powering enterprises to achieve business outcomes. Global enterprises, including hundreds of Fortune 5000 companies, and organisations like AbbVie, American Family, Cisco, Finnair, Nasdaq, and Sallie Mae partner with Alation to realise hard ROI and business outcomes from data and AI. Alation led the creation of the data catalog market, was named a 2019 World Economic Forum Technology Pioneer, and has been named a five-time leader in the Gartner Magic Quadrants. Headquartered in Redwood City, California, Alation has been recognized five times by Inc. Magazine as one of the Best Workplaces. To learn more, visit alation.
com.
EMEA is one of Alation’s fastest-growing regions and a strategic priority as we expand our enterprise customer base across the region. This role sits at the center of that gr
owth.
We’re looking for a senior, hands-on regional marketing manager to own and executeEMEA’s marketing programs during a critical period of growth. You’ll be the primary marketing partner and work side by side daily with our EMEA Sales leader who is based in London. Drive pipeline, manage the regional ABM program, digital and in-person events, and ensure Alation’s brand and message land powerfully across key ma
rkets.
This is not a strategy-only role. You’ll build and run programs, manage agencies, partner closely with Sales, and report directly to the Senior Director of Product and Regional Marketing based in the US. You’ll hit the ground running from d
ay one.
What Yo
u’ll Own
Pipeline & Demand G
- eneration
Translate global campaign strategy into locally relevant programs that drive measurabl
- e pipelineExecute the regional ABM program — account selection, messaging localisation, agency coordination, and performanc
- e trackingPartner closely with Sales leadership (based in London) to align marketing activity to pipeline priorities and terri
- tory plansManage post-event lead conversion in collaboration with
Sales Ops
Events & Fiel
- d Marketing
Own the events calendar — from strategic third-party conferences to hosted executive
- roundtablesManage event logistics, vendor relationships, and agency partner
- s end-to-endBuild a results-oriented event framework with clear pipeline ROI measurement
- per programRepresent Alation at key industry events across the region; tra
vel required
Customer & Expans
- ion Marketing
Support customer marketing programs targeting expansion ac
- counts in EMEAPartner with Customer Success to identify advocacy opportunities and develop regiona
- l proof pointsLocalise global customer stories for b
uyer relevance
Content
- & Messaging
Localise global messaging and content for audiences, verticals, and
- buying personasEnsure inbound and outbound content is themed and synced to camp
- aigns and eventsFeed regional market intelligence back to the
global PMM team
Reporting
- & Operations
Manage regional marketing budget with clear
- ROI accountabilityTrack and report pipeline influence, account engagement, and p
- rogram performanceMaintain a consistent reporting cadence with Sales and Ma
rketing leader
ship
What
- You Bring
Must-Have
8+ years of B2B marketing experience, with at least 3 years in a regional or field marketi
- ng role covering EMEAProven track record driving pipeline growth in partnership with e
- nterprise Sales teamsHands-on ABM experience — strategy, execu
- tion, and measurementExperience managing agencies and event vendors ac
- ross multiple marketsStrong commercial instincts — you think in pipeline and revenue, not
- just campaign metricsAbility to operate independently in a fast-moving, matrixed US-headq
- uartered SaaS com
- panyAbility to travelSome overlap of working hours with C
- alifornia HQ expectedProficiency in Claude AI and use of Project and
Cowork in daily work
Alation, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteris
tic protected by law.
The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job inter
view) if so requested.
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erify and Right to Work.