Director of Performance Marketing
London - hybrid - 2-3x a week in office
Up to £200,000 plus high six‑figure equity
This is a rare opportunity to shape the growth engine of a fast‑scaling consumer business. You will take ownership of performance marketing strategy at a pivotal moment, driving the shift from aggregator‑led acquisition to a multi‑product, app‑first ecosystem with millions of users.
The Company
They are a digital consumer brand entering its next phase of growth, expanding from strong foundations into a scaled, multi‑product platform. Over the last 18 months they have invested heavily in brand, creative, customer AI, and app‑led growth, with performance marketing emerging as a critical capability. They are now building a strategic layer that links daily performance activity to wider commercial ambitions, profitability, and long‑term user growth.
The Role
As Director of Performance Marketing, you will set the strategic direction for how the business acquires and grows high‑value customers. You will work closely with senior leadership to build confidence in performance marketing as a growth engine.
Key responsibilities include:
• Owning the long‑term performance marketing strategy across all app acquisition channels
• Building clear measurement, tracking, and operating models that connect channel activity to commercial outcomes
• Leading a high‑performing performance team, including an established executional lead and agency partners
• Scaling paid media across Meta, Google, Apple Search and emerging channels
• Creating frameworks for incrementality, experimentation, and test‑and‑learn best practice
• Partnering closely with Product, Customer Analytics, LTV, and MarTech to drive full‑funnel growth
• Embedding AI‑driven optimisation and workflow improvements
Your Skills and Experience
You will bring:
• A strong background in tech or consumer tech businesses
• Deep understanding of high‑value app acquisition and digital growth funnels
• Ability to think strategically and connect performance activity to unit economics and long‑term commercial goals
• Confidence managing large budgets and blended in‑house/agency delivery models
• Strong numerical capability, ideally with a STEM background
• Experience building measurement frameworks and performance operating models
• A mindset that looks beyond channels to the full customer journey and ecosystem
What They Offer
• Base salary between £150,000 and £200,000
• A high six‑figure equity package
• Opportunity to build a world‑class performance marketing function at scale
• Senior visibility, strategic ownership, and influence across the organisation
• Career progression within a high‑growth digital business
How to Apply
If you are ready to lead a high‑impact performance marketing strategy in a scaling consumer environment, please apply today.