About the Role
We're looking for a high-energy, results-driven Sales and Leasing Specialist to serve as the
critical first point of contact for every prospective resident who shows interest in our properties.
This is a fast-paced, hybrid position where speed, warmth, and persistence directly translate to
occupancy success. Your mission is simple but vital: connect with every lead within one hour,
convert interest into scheduled property tours, and guide qualified prospects through the
application process to move-in.
This role is perfect for someone who thrives on call volume, loves the challenge of winning
people over, takes pride in flawless execution of a proven system, and has the organizational
discipline to manage multiple prospects through various stages of the leasing journey.
What You'll Do:
Speed to Lead Execution
• Monitor the CRM continuously throughout your shift for incoming leads across all
properties
• Contact every new lead within 5 minutes via phone (primary) and follow-up
communication
• Make multiple contact attempts using strategic timing and persistence until you reach the
prospect
Tour Conversion & Sales
• Engage prospects with warmth and professionalism, building rapport quickly over the
phone
• Qualify leads, understand their needs and timeline, and match them to the right property
• Overcome objections and address concerns to move prospects toward booking a tour
• Schedule tours and confirm appointments, ensuring nothing falls through the cracks
• Follow up with prospects who haven't responded or are "thinking about it"
Application Management & Administrative Support
• Guide qualified prospects through the application process, ensuring they understand
requirements and timelines
• Proactively follow up with applicants to collect outstanding documents (pay stubs, IDs,
references, etc.)
• Review submitted applications for completeness and accuracy before routing for
approval
• Communicate application status updates to prospects, keeping them informed and
engaged throughout the process
• Coordinate with the property team to resolve application questions and move approved
applicants toward lease signing
• Maintain organized tracking of all prospects in the pipeline—from initial contact through
move-in
CRM Management & Documentation
• Log all call activity, prospect details, objections, and outcomes in the CRM accurately
and immediately
• Update lead status and next steps to ensure seamless handoff to the touring team and
property managers
• Track your own metrics: contact rate, conversion rate, tours booked, applications
submitted, and speed to lead performance
Accountability & Optimization
• Own your daily and weekly goals for calls made, contacts reached, tours booked, and
applications completed
• Identify patterns in objections, application drop-offs, or process bottlenecks and
proactively suggest improvements
• Maintain high energy and quality standards even during high-volume periods
What We're Looking For:
Required Skills & Traits
• Exceptional Phone Presence – You sound confident, friendly, and genuine. People
want to talk to you even when they didn't plan to.
• Natural Sales Ability – You know how to listen, ask the right questions, create urgency,
and close without being pushy.
• Self-Starter Mentality – You don't need someone looking over your shoulder. You see a
lead, you call it. You see a problem, you solve it.
• Highly Organized & Detail-Oriented – You're tracking dozens of leads and applications
at different stages and nothing slips through the cracks. You thrive on systems, follow-
through, and keeping meticulous records.
• Strong Administrative Skills – You can manage paperwork, chase down missing
documents, and keep multiple applicants moving forward without dropping the ball. You
understand that administrative excellence is what turns tours into move-ins.
• Resilient & Consistent – Rejection doesn't faze you. You understand that 50 calls
might lead to 10 conversations and 3 tours, and you're energized by that reality, not
discouraged.
• Process-Driven – You understand that accurate CRM data and complete applications
aren't busywork—they're what allows the team to win.
• Comfortable with Repetition – You're calling leads and following up on applications all
day. If you need constant variety, this isn't the role for you. If you love perfecting a craft
through repetition, you'll excel here.
Preferred Experience
• 1-2+ years in inside sales, appointment setting, leasing, or customer service roles
(property management experience is a plus but not required)
• Experience working in a CRM system (Yardi, Knock, Rent Manager, Salesforce, or
similar)
• Proven track record of hitting or exceeding call/conversion metrics
• Experience managing application processes, collecting documents, or similar
administrative workflows
• Experience in a hybrid or virtual work environment
What Success Looks Like
Within 30 days, you're:
• Consistently contacting 90%+ of leads within 60 minutes
• Booking 15-20+ tours per week
• Maintaining accurate CRM records with zero missed follow-ups
• Successfully guiding applicants through document submission with minimal hand-
holding from managers
Within 90 days, you're:
• A trusted subject matter expert on objection handling and lead conversion
• Hitting or exceeding monthly tour-booking and application completion targets
• Proactively identifying bottlenecks in the lead-to-lease pipeline and suggesting process
improvements
• Managing a full pipeline of prospects from first contact through move-in with minimal
supervision
Work Environment
• Hybrid position – Work from home with reliable internet and a quiet workspace
• Core working hours required – Leads come in during business hours and evenings;
schedule flexibility within coverage windows
• High call volume – Expect to make 40-80+ calls per day depending on lead flow
• Metrics-driven culture – You'll be measured on activity (calls, contact rate) and outcomes
(tours booked, applications completed)
Why This Role Matters
You are the engine of our occupancy. Every tour booked is a potential resident, and every
resident means a thriving property. But tours alone don't fill units—your ability to shepherd
prospects through the application process and across the finish line is what turns interest into
signed leases. Your ability to move fast, connect authentically, stay organized, and close with
confidence directly impacts the success of our portfolio. If you love the thrill of high-volume
sales, take pride in flawless execution, and want to be a linchpin in a growing operation, this is
your role.