Role Summary
We are looking for a passionate and innovative AIoT Product Marketing Intern to support the product marketing team in planning, execution, and analysis of AIoT (Artificial Intelligence of Things) product campaigns. This internship offers hands-on experience in product positioning, market research, and go-to-market strategy, providing valuable exposure to the fast-growing smart devices ecosystem.
Key Responsibilities
- Product Marketing Support: Assist in developing marketing strategies and promotional materials for AIoT products (smart home, wearables, lifestyle devices).
- Market Research & Analysis: Conduct competitor benchmarking, consumer insights studies, and industry trend analysis to support product positioning.
- Campaign Execution: Support online and offline marketing campaigns, including social media content, product launches, and promotional events.
- Cross-Functional Collaboration: Work closely with product, sales, and retail teams to ensure smooth execution of marketing initiatives.
- Performance Reporting: Assist in preparing campaign performance reports and provide insights for optimization.
- Creative Contribution: Contribute ideas for innovative marketing approaches to enhance brand visibility and customer engagement.
Job Requirements
- Final-year Bachelor’s or Master’s student in Marketing, Business, Communications, or related fields.
- Strong interest in AIoT products, consumer electronics, and emerging technologies.
- Good communication skills in English (Mandarin or Bahasa Malaysia proficiency is an advantage).
- Proficiency in Microsoft Office; familiarity with Canva, Photoshop, or video editing tools is a plus.
- Analytical mindset with creativity and attention to detail.
- Proactive, responsible, and a strong team player.
- Prior experience in product marketing, content creation, or social media campaigns is an added advantage.
What We Offer
- Practical exposure to AIoT product marketing in a global brand environment.
- Mentorship and guidance from experienced product marketing professionals.
- Opportunity to contribute to real product launches and campaigns.
- Dynamic and innovative work environment with career growth potential.