Aesthetic Clinic | Ludhiana
Industry: Aesthetic Medicine | Dermatology | Beauty & Wellness | Cosmetology
Location: Ludhiana, Punjab
Experience: 8+ Years
Working Days: 6 Days a Week
CTC: upto 20 LPA negotiable for exceptional candidates
Employment Type: Full-Time | Onsite
About the Role
launching the largest aesthetic clinic in North India, in premium segment in Ludhiana and is looking for an experienced Lead - Marketing to lead the complete marketing and growth function for the clinic.
The ideal candidate must come from the Aesthetic / Dermatology / Cosmetic / Skin & Hair / Beauty & Wellness industry and have a proven track record of generating patient demand, building premium healthcare brands and converting marketing leads into consultations and revenue.
This is a business-critical leadership role with ownership of brand visibility, patient acquisition, digital marketing, local market penetration and marketing ROI.
Key Responsibilities
1. Marketing Strategy & Business Growth
- Develop and execute the annual marketing and growth strategy for the Ludhiana clinic & Subsequently plan for newer ones.
- Build the clinic as a leading premium destination for aesthetic and dermatology treatments.
- Develop strategies for patient acquisition, retention, referrals and repeat treatments.
- Identify market opportunities, competitor positioning and emerging aesthetic trends.
- Create marketing plans aligned with monthly and annual revenue targets.
2. Performance & Digital Marketing
- Lead performance marketing across Meta, Google, YouTube and other relevant platforms.
- Own lead-generation campaigns for high-value aesthetic procedures.
- Monitor CPL, CAC, lead quality, consultation bookings, conversion rates and ROAS.
- Continuously optimize campaigns based on revenue and patient conversion rather than vanity metrics.
- Oversee SEO, Google Business Profile, website, landing pages and online reputation.
3. Brand Building
- Develop a premium and differentiated brand positioning for the clinic.
- Lead social media, content, influencer, PR and brand communication strategies.
- Build the digital presence of doctors and key specialists in an ethical and credible manner.
- Develop patient-focused educational and treatment-related content.
- Plan launch campaigns, events, workshops and promotional activities.
4. Patient Acquisition & Conversion
- Work closely with the clinic's counselling/sales/call-center team to improve:
- Lead-to-contact ratio
- Lead-to-consultation conversion
- Consultation-to-treatment conversion
- Revenue per patient
- Patient retention
- Establish lead-management processes and marketing-sales SLAs.
- Analyze the complete patient funnel and identify leakage points.
5. Local Market Development
- Build strong visibility across Ludhiana and surrounding markets.
- Develop partnerships with influencers, corporates, premium lifestyle businesses, salons, wellness brands and relevant local communities.
- Plan offline activations, launches, events and doctor-led awareness programs.
- Drive positive reviews, referrals and local brand advocacy.
6. Team & Agency Management
- Build and lead the marketing team.
- Manage digital agencies, creative agencies, influencers, PR partners and other vendors.
- Define KPIs and conduct regular performance reviews.
- Ensure timely execution of campaigns and marketing initiatives.
7. Analytics & Reporting
- Prepare weekly and monthly marketing performance reports.
- Track:
- Leads
- Qualified leads
- CPL
- CAC
- Consultation bookings
- Conversion %
- Treatment revenue
- ROAS
- Patient acquisition cost
- Repeat/referral business
- Present actionable insights to senior management.
Mandatory Requirements
- 8+ years of overall marketing experience.
- Mandatory experience in Aesthetic / Dermatology / Cosmetic / Skin & Hair / Beauty & Wellness industry.
- Proven experience in marketing for an aesthetic clinic, dermatology chain, cosmetic clinic, wellness brand or similar premium consumer healthcare business.
- Strong hands-on understanding of performance marketing, digital marketing and patient acquisition funnels.
- Experience managing marketing teams and external agencies.
- Strong understanding of high-ticket service marketing and customer conversion.
- Excellent communication, leadership and analytical skills.
- Strong commercial mindset with demonstrated ownership of revenue-oriented marketing.
Preferred Candidate Profile
Candidates from:
- Aesthetic clinic chains
- Dermatology clinics chains
- Skin & hair clinics
- Medical aesthetics brands
- Premium beauty & wellness chains
- Cosmetic/dermatology product brands with strong clinic/consumer marketing exposure
Important: Candidates with only generic FMCG, IT, real estate or conventional digital marketing experience without meaningful aesthetics/dermatology exposure should not be considered.
Key Success Metrics
The successful candidate will be measured on:
Patient Acquisition | Lead Quality | Consultation Bookings | Conversion Rate | Revenue Contribution | ROAS | Brand Visibility | Patient Retention | Referral Growth
Why Join us?
- Opportunity to lead marketing for one of the region's largest upcoming aesthetic clinic projects.
- Direct impact on the launch and growth of a premium aesthetic healthcare destination.
- High ownership and leadership visibility.
- Opportunity to build the marketing function and team from the ground up.
Pay: Up to ₹160,000.00 per month
Work Location: In person