YOUR IMPACT
As a Product Marketing Analyst, you'll play a meaningful role in shaping how clients and advisors experience Goldman Sachs' wealth management offerings. From building and overseeing integrated marketing campaigns across key audiences to crafting compelling narratives around investment solutions, your work will directly influence how we connect with clients and grow our business.
You'll own the development of multi-channel campaigns — coordinating strategy, messaging, creative, and analytics across a diverse set of internal and external partners. If you're a sharp communicator with a passion for financial markets and marketing, and a drive to make an impact, this is the role for you.
Ideal candidates bring financial acumen, strong writing instincts, and deep hands-on experience designing and executing integrated marketing campaigns across multiple channels and audiences. You're organized, entrepreneurial, and energized by the opportunity to continuously raise the bar for how a world-class marketing team operates.
OUR IMPACT
Wealth Management
At Goldman Sachs, we help clients around the world reach their financial goals. Our Private Wealth Advisors deliver financial planning, investment management, lending, and comprehensive guidance to a diverse range of clients — from ultra-high net worth individuals and families to family offices, foundations and endowments,
Marketing & Client Engagement Team
The Marketing & Client Engagement Team sits at the intersection of brand, strategy, and client experience. We design and execute the marketing programs that bring Goldman Sachs Wealth Management to life — attracting new clients, strengthening existing relationships, and creating meaningful touchpoints across every stage of the client journey. We're growing our team and looking for a talented marketer to help drive that work forward.
HOW YOU WILL FULFILL YOUR POTENTIAL
- Lead integrated marketing campaigns — Develop, manage, and oversee end-to-end integrated marketing campaigns across a range of investment, lending and planning solutions and key audiences, tailoring strategy and messaging to distinct client and advisor audiences.
- Drive campaign strategy — Build comprehensive, multi-channel marketing programs that span digital, content, email, and advisor-facing channels — ensuring consistent messaging and a cohesive brand experience at every touchpoint.
- Translate products into stories — Partner closely with business and product teams to deeply understand our offerings and translate complex financial concepts into clear, compelling campaign narratives that resonate with target audiences.
- Tell compelling stories — Draft and edit copy for pitch books, articles and other client-facing materials that are clear, persuasive, and on-brand.
- Collaborate broadly — Work across internal marketing teams and external partners, agencies, and vendors to bring integrated campaigns to life across new and existing channels.
- Own the process — Manage campaigns end-to-end, from initial planning and audience segmentation through creative briefing, copywriting, design, implementation, optimization, and reporting.
- Engage advisors — Partner with advisor teams to develop targeted content and campaigns that drive product awareness, education, and adoption across key wealth management offerings.
- Educate and inspire — Compose and lightly design internal educational materials that help advisor teams stay informed and engaged.
- Think creatively — Bring fresh ideas to the table to maximize client engagement and keep our marketing campaigns sharp, differentiated, and effective.
- Let data lead — Use an iterative, data-driven approach to continuously measure, enhance, and optimize integrated campaign performance across channels and audiences.
- Report with clarity — Create regular reports on campaign results, test findings, and ongoing initiatives to share actionable insights with leadership.
- Improve how we work — Actively contribute to the evolution of the Marketing team's processes for stronger collaboration and more efficient campaign execution.
- Keep things running — Manage invoicing, budget tracking, and statement of work approvals with precision and accountability.
EXPERIENCE & SKILLS WE’RE LOOKING FOR
- Bachelor’s Degree Required
- 2+ years of professional experience in integrated marketing, product marketing, or a related field
- Demonstrated experience building and executing integrated, multi-channel marketing campaigns across diverse audiences and products
- Experience in financial services (wealth management, investments, or related fields) strongly preferred
- Strong copywriting and editorial skills — you write with clarity, creativity, and purpose
- Ability to develop audience-specific messaging frameworks and campaign strategies that drive measurable engagement
- Familiarity with design tools across the Microsoft suite
- Proven ability to execute distinctive, results-driven marketing programs in the marketplace
- A collaborative, positive team outlook with a client-first mindset
- Strong interpersonal skills and comfort working in a team-oriented environment
- Ability to thrive in a fast-paced environment and think clearly under pressure
- Highly organized with sharp attention to detail and excellent follow-through
- Strong verbal and written communication skills
- An entrepreneurial spirit and creative approach to problem-solving
ABOUT GOLDMAN SACHS
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. about our culture, benefits, and people at GS.com/careers.
We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. : https://www.goldmansachs.com/careers/footer/disability-statement.html
© The Goldman Sachs Group, Inc., 2026. All rights reserved.
Salary Range
The expected base salary for this New York, NY, United States-based position is $75000-$125000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.
Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.
We Offer Best-In-Class Benefits
Healthcare & Medical Insurance
We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
Holiday & Vacation Policies
We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
Financial Wellness & Retirement
We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
Health Services
We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
Fitness
To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
Child Care & Family Care
We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.
Benefits at Goldman Sachs
Read more about the full suite of class-leading benefits our firm has to offer.
Opportunity Overview
CORPORATE TITLEAnalyst
OFFICE LOCATION(S)New York
JOB FUNCTIONMarketing
DIVISIONAsset & Wealth Management
SALARY RANGEUSD 75,000 - 125,000