Vice President of Marketing
Company: Sword Health
Position: Vice President of Marketing
Employment Type: Full-Time/telecommute
About Sword Health
Sword Health is a global healthcare technology company transforming the way people access and experience care.
Our mission is to free the world from pain by combining world-class clinical expertise with advanced artificial intelligence and digital technology. Sword's AI Care model brings together human clinical specialists and intelligent technology to deliver personalized, continuous, and accessible care at scale.
Today, Sword Health is expanding beyond musculoskeletal care into a broader AI-powered healthcare platform spanning physical pain, women's health, mental health, and cardiometabolic care.
We are building a future where high-quality healthcare is more accessible, personalized, and connected — and where technology empowers clinicians to make an even greater impact.
As Sword Health continues to grow, we are looking for an experienced and forward-thinking Vice President of Marketing to help shape our global brand, accelerate market expansion, and lead the next stage of our marketing organization.
About the Role
The Vice President of Marketing will be a senior leader responsible for developing and executing Sword Health's overall marketing strategy.
This individual will lead brand positioning, demand generation, product marketing, enterprise marketing, digital growth, communications, and market expansion initiatives.
The ideal candidate combines strong strategic leadership with hands-on execution and has experience growing innovative technology, healthcare, SaaS, digital health, or other high-growth businesses.
You will work closely with executive leadership, Sales, Product, Growth, Clinical, and other cross-functional teams to strengthen Sword Health's market position and translate innovation into meaningful commercial growth.
Key Responsibilities
- Develop and lead the company's overall marketing strategy aligned with Sword Health's long-term business and growth objectives.
- Strengthen Sword Health's brand positioning and communicate a clear, differentiated value proposition across healthcare, technology, employer, health plan, and consumer audiences.
- Lead integrated marketing initiatives across brand, product marketing, digital marketing, demand generation, content, communications, events, and strategic partnerships.
- Build scalable marketing programs that support enterprise pipeline generation, customer acquisition, engagement, and revenue growth.
- Partner closely with Sales leadership to strengthen go-to-market strategy, improve lead quality, support enterprise opportunities, and accelerate customer conversion.
- Work with Product and Clinical teams to develop compelling positioning and go-to-market strategies for new products, solutions, and market launches.
- Develop marketing strategies that clearly communicate the value of AI-powered healthcare to employers, health plans, benefits leaders, healthcare organizations, partners, and members.
- Use market research, customer insights, competitive intelligence, and performance data to identify new growth opportunities.
- Establish clear marketing KPIs and continuously evaluate campaign effectiveness, customer acquisition performance, pipeline contribution, and return on marketing investment.
- Lead, mentor, and develop a high-performing marketing organization while creating a culture of ownership, creativity, collaboration, and measurable results.
- Manage marketing budgets and allocate resources toward the initiatives with the greatest strategic and commercial impact.
- Collaborate with senior leadership on corporate strategy, international expansion, strategic partnerships, and new market opportunities.
- Represent the marketing organization in executive-level discussions and help influence Sword Health's long-term growth strategy.
Qualifications
- 10+ years of progressive marketing experience, including significant experience in senior marketing leadership roles.
- Proven experience leading marketing strategy for a high-growth technology, healthcare, digital health, SaaS, AI, or related organization.
- Strong understanding of B2B, B2B2C, enterprise, and digital marketing strategies.
- Demonstrated success building brands, launching products, generating enterprise demand, and supporting measurable revenue growth.
- Experience developing and managing high-performing multidisciplinary marketing teams.
- Strong knowledge of positioning, messaging, customer acquisition, product marketing, digital growth, content strategy, and marketing analytics.
- Ability to translate complex technology and healthcare concepts into clear and compelling market narratives.
- Strong analytical and data-driven decision-making skills.
- Excellent communication, presentation, negotiation, and executive leadership abilities.
- Ability to operate effectively in a fast-moving, innovative, and rapidly evolving environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree is a plus.
What We're Looking For
We are looking for a marketing leader who thinks beyond traditional campaigns.
You should be comfortable building strategy while remaining close enough to execution to understand what is working, what is not, and where new opportunities exist.
The right candidate will be commercially minded, highly collaborative, comfortable working with senior executives, and excited about the opportunity to help redefine how healthcare is delivered through AI and technology.
You should also bring an owner's mindset — someone who takes responsibility for outcomes, adapts quickly to change, challenges conventional thinking, and is motivated by solving meaningful healthcare problems.
Why Join Sword Health
At Sword Health, you will have the opportunity to help build one of the next generation of AI-powered healthcare companies.
You will work alongside talented professionals across technology, healthcare, product, clinical operations, growth, and business strategy while helping bring innovative healthcare solutions to more people around the world.
We offer an environment where ambitious leaders can:
- Shape the direction of a rapidly growing healthcare technology company.
- Work at the intersection of artificial intelligence, healthcare, and digital innovation.
- Influence major product launches and market expansion strategies.
- Build and lead high-performing teams.
- Work with experienced executives and cross-functional leaders.
- Take meaningful ownership over business outcomes.
- Grow professionally while helping solve important healthcare challenges.
Pay: $376,890.00 - $709,000.00 per year
Benefits:
- 401(k)
- 403(b)
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Happy hour
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
- Work from home stipend
Work Location: Remote