Plymouth Rock is seeking a motivated Digital Communications Coordinator to join our growing Marketing Communications Team and support the way we engage with our independent agent partners.
The Digital Communications Coordinator will own the development and execution of email communications across lines of business, while supporting broader initiatives designed to strengthen Plymouth Rock's relationships with agents. This role will also be responsible for supporting the digital platforms and resources agents rely on to do their jobs, maintaining content and ensuring information is accurate, relevant, and up to date.
Working closely with stakeholders across the organization, the Digital Communications Coordinator will serve as the primary point person for select business partners, managing their day-to-day communications needs and helping advance key priorities. They will also establish and maintain email best practices, conduct competitive analysis, and use performance data to identify trends, draw meaningful conclusions, and recommend opportunities to optimize how we engage with agents.
Responsibilities:
Email Production & Analysis (60%)
- Build and format email campaigns from creative briefs and approved copy, incorporating layout, design elements, links, personalization, and audience segmentation.
- Manage email quality assurance, scheduling, and deployment, ensuring accuracy, functionality, brand consistency, proper rendering, and list accuracy.
- Monitor and analyze email performance across key metrics, identifying trends, anomalies, and actionable insights to inform and optimize future communications.
- Conduct A/B testing and other optimization efforts, documenting results and applying learnings to improve email performance and engagement.
Social Media Strategy & Execution (15%)
- Manage the day-to-day execution of Plymouth Rock's agent-facing LinkedIn and Facebook pages, developing and publishing content aligned with the content calendar, brand voice, and social media strategy.
- Monitor social channels and manage messages and comments, responding or routing inquiries as needed.
- Track and analyze social media performance, identifying trends and opportunities to inform future content and strategy.
- Co-manage the social media platform available to agents, maintaining content, troubleshooting issues, supporting users, and identifying opportunities to drive engagement.
Content Management (10%)
- Manage content across agent-facing platforms, including the Plymouth Rock Marketing Hub, ensuring resources are accurate, relevant, and up to date while identifying opportunities to increase engagement.
- Develop and maintain marketing materials, including FAQs, sell sheets, brochures, and fact sheets, in partnership with key stakeholders.
Special Projects & Cross-Functional Support (10%)
- Serve as the primary point person for select business partners, managing day-to-day needs and supporting key priorities and initiatives.
- Own defined projects from strategy through execution and analysis, coordinating stakeholders, timelines, and deliverables while evaluating results and key learnings.
Competitive Analysis & Best Practices (5%)
- Conduct competitive analysis, monitoring how competitors engage with agents and translating findings into actionable recommendations for the broader team.
- Serve as the team's point person for digital communications best practices, maintaining internal guidance and the communications style guide to promote consistency across channels.
Qualifications:
- Bachelor's degree in marketing, communications, advertising, or a related field (or equivalent experience).
- 1 to 2 years of relevant experience; internship or academic project experience in email marketing or social media is a plus.
- Hands-on experience building/formatting emails in an ESP (Salesforce Marketing Cloud, HubSpot, or similar) strongly preferred.
- Experience scheduling and posting to social media platforms (organic content, community management) is a plus.
- Strong organizational skills and attention to detail, with the ability to manage multiple sends/posts and deadlines simultaneously.
- Comfortable working with performance metrics and reporting tools.
- Strong writing and proofreading skills.
- Insurance industry experience or familiarity with insurance products is a plus.
- Experience with Salesforce Marketing Cloud is a plus.
Salary Range:
The pay range for this position is $60,500 - $79,500 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
Perks and Benefits:
- 4 weeks accrued paid time off + 9 paid national holidays per year
- Free onsite gym at our Boston Location
- Tuition Reimbursement
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
- Robust health and wellness program and fitness reimbursements
- Auto and home insurance discounts
- Matching gift opportunities
- Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
- Various Paid Family leave options including Paid Parental Leave
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
- Convenient location directly across from South Station and Pre-Tax Commuter Benefits
About Plymouth Rock Assurance
Plymouth Rock is a leading northeastern auto and home insurance provider with nearly 40 years of experience, over $2.8 billion in written and managed premium, and nearly 2,500 employees. The company insures more than one million drivers and homeowners across Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Pennsylvania, combining the local expertise of Independent Agents with the power of doing business online to give consumers the choice to do business the way they want.