Commerce ops
TikTok Shop by Tokopedia - Consumer Marketing Creative Specialist (Integrated Marketing, E-Commerce), Indonesia
Location
:
Jakarta
Employment Type
:
Regular
Job Code
:
A207896
Responsibilities
Our team is responsible for shaping creative ideas and integrated campaigns that drive impactful platform and e-Commerce marketing initiatives. We turn consumer insights and business priorities into compelling stories, distinctive creative concepts, and high-quality content across channels and formats. Working closely with marketing, cross-functional teams, and external creative partners, we bring campaigns from concept to execution while ensuring strong creative quality, cultural relevance, and consumer impact. In a fast-paced environment, we continuously learn from campaign performance and creative trends to push boundaries, strengthen our storytelling, and create work that delivers meaningful business results.
Responsibilities
- Lead the development of compelling creative ideas and integrated campaign concepts for platform and e-Commerce marketing initiatives, with a strong focus on originality, cultural relevance, and consumer appeal.
- Translate brand priorities, campaign objectives, and consumer insights into inspiring creative directions, narratives, and content strategies that can travel effectively across channels and touchpoints.
- Drive the creation of high-quality campaign assets across formats, including video, key visuals (KVs), paid media creatives, social content, in-app assets, and other digital marketing materials.
- Shape the storytelling and creative expression of campaigns by reviewing and refining scripts, storyboards, visual concepts, copy, and final outputs to ensure a high standard of craft, clarity, and impact.
- Bring strong creative judgment and visual sensibility to all stages of development, ensuring work is distinctive, on-brand, consumer-relevant, and appropriate for each platform and placement.
- Work closely with internal marketing and cross-functional teams to align creative development with campaign goals, channel strategies, launch priorities, and business needs.
- Support the planning and execution of MKT campaigns by contributing to campaign objective setting, project coordination, and execution management, ensuring ideas are translated into strong and timely delivery.
- Manage external creative and production agencies from briefing through concept development, production, feedback rounds, and final asset delivery, maintaining both creative excellence and executional quality.
- Oversee campaign timelines, review processes, approvals, and deliverables across multiple workstreams in a fast-paced environment.
- Capture key creative and campaign learnings, and continuously apply them to elevate future work and strengthen overall campaign effectiveness.
Qualifications
Minimum Qualification(s)
- Relevant experience in creative strategy, advertising, brand marketing, integrated marketing, content development, or campaign creative roles.
- Strong creative sense and idea generation ability, with a proven track record of developing distinctive, high-quality campaign ideas and content for consumer-facing brands or platforms.
- Excellent storytelling capability, with the ability to translate business and marketing objectives into compelling narratives, content angles, and creative expressions, paired with strong visual judgment and creative taste, with demonstrated ability to evaluate and elevate scripts, storyboards, visual concepts, and final campaign assets.
- Proven experience delivering high-quality content across multiple formats and channels, including video, KVs, paid media creatives, social content, and digital placements.
- A strong portfolio or campaign showcase that demonstrates successful creative work, including standout campaign thinking, execution quality, and measurable or observable impact.
- Experience managing creative development from brief and concept through production and launch, with strong attention to craft, consistency, and detail.
- Experience briefing and managing creative and/or production agencies, with the ability to provide clear direction and actionable feedback throughout the development process, strong communication and collaboration skills, with the ability to work across marketing, media, design, product, commercial, and external partners, and professional fluency in English as the main working language.
Preferred Qualification(s)
- Familiarity with MKT campaign workflows, including collaboration on campaign objectives, project management, and execution, with the ability to work effectively in cross-functional environments.
- Able to manage multiple projects and timelines simultaneously in a dynamic, fast-paced environment.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.