Job Summary
We are seeking a motivated, results-driven, and independent Digital Marketing & Ecommerce Specialist to support Vanguard's U.S. digital marketing and ecommerce initiatives. This hands-on role will manage day-to-day marketing activities across digital platforms, including Shopify, eBay, and TikTok, support new product launches, create marketing and product content, and provide support to our dealer network.
The position will also manage brand social media channels, coordinate marketing materials for trade shows and industry events, work with pro staff and industry partners, and collaborate with Vanguard's global marketing and product teams.
Experience in the outdoor, hunting, photography, or sporting goods industries is preferred but not required.
Key Responsibilities
Digital Marketing & Ecommerce
- Manage and optimize Vanguard's ecommerce presence across Shopify, eBay, TikTok, and other online sales channels, including product listings, merchandising, promotions, and ongoing maintenance.
- Serve as the primary U.S. Shopify website lead, managing product listings, collections, content updates, SEO, promotions, and general site maintenance.
- Manage and maintain Vanguard's eBay storefront and product listings, ensuring accurate product information, pricing, imagery, and promotional content.
- Support and grow Vanguard's TikTok presence, including both social content and ecommerce opportunities through the platform.
- Create and maintain ecommerce product content, including product descriptions, feature and benefit copy, specifications, images, and enhanced/A+ content.
- Manage day-to-day operations of Vanguard's corporate social media channels.
- Develop and execute social media content supporting product launches, promotions, brand awareness, and customer engagement.
- Monitor website, ecommerce, and social media performance and use analytics to identify opportunities for improvement.
Product Marketing & Launches
- Support new product launches from initial product setup through launch and ongoing promotion.
- Write clear, persuasive product descriptions, feature and benefit copy, and other ecommerce content.
- Develop and maintain accurate product information across Vanguard's website, eBay, TikTok, Amazon, other ecommerce platforms, and dealer materials.
- Draft product press releases, promotional copy, email marketing content, and other supporting communications.
- Review and edit product packaging, manuals, and instructions for accuracy, consistency, and clear presentation.
- Coordinate product photography and assist with lifestyle product shoots, particularly for outdoor and hunting products.
- Work with Vanguard's global teams to obtain product information, images, specifications, and other launch materials.
Event Marketing & B2B Support
- Plan, coordinate, and support Vanguard's presence at industry trade shows and consumer events.
- Create sales flyers, product cards, signage, presentations, and other event materials.
- Provide marketing support to dealers and distributors through product information, digital assets, promotional materials, and co-op marketing programs.
- Ensure B2B partners have access to accurate, current product data, imagery, and marketing materials.
- Coordinate with Vanguard pro staff, content creators, media, and other industry partners as needed.
Qualifications & Experience
- 3-5 years of professional marketing experience, preferably in a corporate, consumer-products, or B2B/B2C environment.
- Hands-on experience managing Shopify and ecommerce product content.
- Experience with eBay, TikTok, or similar ecommerce/marketplace platforms strongly preferred.
- Experience managing brand social media accounts and creating content for multiple platforms.
- Strong copywriting and editing skills, particularly for product marketing and ecommerce.
- Experience supporting new product launches and managing multiple projects simultaneously.
- Working knowledge of Adobe Creative Cloud or similar design software for creating and editing sales materials, advertisements, digital assets, and basic graphics.
- Strong organizational and project management skills with the ability to work independently and manage competing priorities.
- Strong attention to detail, particularly when working with product specifications, pricing, and technical information.
- Experience with Amazon Vendor Central, Amazon A+ Content, email marketing, or digital analytics is a plus.
- Experience or familiarity with optics, hunting, outdoor recreation, or sporting goods is a plus.
- Ability and willingness to travel occasionally for trade shows, events, and product/content shoots.
What We Offer
- Competitive salary
- Health, dental, and vision insurance
- Paid time off
- Company holidays
Expected hours: 40.0 per week
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person