About The Company
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
About The Team/role
- We are seeking a senior and visionary marketing leader to drive the strategy of 99 for Supply across Brazil, ensuring consistency, cultural relevance, the different objectives of the business units and impact at scale. This role goes beyond execution — it requires someone able to translate consumer insights and business objectives into a cohesive narrative, leading multi-channel campaigns, launches of new categories nationally, Creation of value propositions and Brand territories, large-scale experiences, Events for Drivers and couriers users and integrated communication initiatives.
As a Sr. Marketing Manager (D8), you will play a pivotal role in positioning 99 as a culturally relevant, consumer-loved brand, while ensuring strong alignment with business KPIs. You will lead a high-performing team, managing top-tier agencies and partners, and influencing senior stakeholders across the company to shape the future of our brand.
In this role, you'll be...
Strategy & Positioning
- Defining and continuously evolving the positioning of 99 brand to ensure cultural resonance and business alignment.
- Defining and executing a strategic plan for Mobility Supply in a short-, mid- and long-term marketing strategy & plans, aligned with company objectives, RTBS , innovation vision, and profitability goals.
- Designing and managing a full funnel CRM strategy and owned-channel communication flows, strengthening penetration of the initiatives, engagement and retention of drivers.
- Planning and executing launch and engagement events with regional operations teams, ensuring alignment with business priorities.
- Partnering with agencies, internal teams, and external stakeholders to deliver best-in-class creative and impactful activations.
- Leading and developing a high-performing marketing team, setting clear goals, building capabilities, and fostering a culture of excellence.
- Leading studies on brand equity, awareness, consideration and perception, translating insights into clear strategic actions.
- Managing budget and KPIs, ensuring efficiency, ROI, and measurable impact on brand and business goals.
- Good communication, data driven thinking, ability to influence and guide mains stakeholders trough the brand strategy
Integrated Communication
- Designing and implementing 360º brand campaigns that integrate paid, owned, and earned channels.
- Ensuring brand narrative aligned with business goals across digital, offline, and on-the-ground experiences.
- Owning and evolving the Brand Book and identity guidelines, adapting for diverse audiences and markets.
- Guaranteed that the strategy is aligned with the main objective of the business that is guarantee a health and balance marketplace
Brand Building Projects
- Leading major brand activations for the supply mobility, bringing experience and value proposition to the drivers that strengthen emotional connection and brand relevance with users.
- Defining KPIs and measuring the impact of the initiatives on business and consumer perception.
Leadership & Stakeholder Management
- Leading and developing the Team team, elevating both technical and leadership capabilities.
- Acting as the primary branding representative in senior forums, influencing decision-making and aligning cross-functional priorities.
Measurement & Reporting
- Defining KPIs for the area connect with brand perception and business impact
- Tracking and analyzing results, transforming data into compelling storytelling for leadership.
- Continuously optimizing initiatives based on performance and learnings.
We're eager to be in touch because you have...
- 7+ years or more of experience in Marketing (360 Marketing Strategic Planning cases and Managing team with +4 people ) and , preferably in tech or service companies.
- Experience in 360º campaign development, brand building positioning, and managing cross-functional, business impactful projects.
- Strong leadership experience, with ability to manage and grow senior-level talent.
- Skilled at combining creative vision with a data-driven mindset to deliver both inspiration and measurable impact.
- Hands-on approach, balancing strategic leadership with operational excellence.
- Exceptional stakeholder management, with ability to influence senior leadership.
- Fluent in English
You'll love working at DiDi because...
We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.
We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).