Manager, Brand Planning and Strategy – Havas Life Mumbai
Experience: 5–8 Years | Location: Mumbai
About Havas Life Mumbai
At Havas Life Mumbai, we believe meaningful ideas have the power to improve lives. As part of the global Havas Health Network, we partner with leading pharmaceutical, healthcare, wellness, and consumer health brands to create award-winning campaigns that educate, inspire, and drive real impact. From brand strategy and integrated campaigns to digital experiences, content, and medical communications, our work combines creativity with science to solve complex healthcare challenges.
About the Role
We are looking for a Manager, Brand Planning and Strategy, who can bring strong strategic thinking, consumer understanding and insight-led planning to our healthcare, pharmaceutical and consumer health brands.
The role will focus on understanding consumers, their behaviours, needs and motivations, cultural tensions, market truths and translating these into meaningful brand and communication strategies to meet the client objective. The ideal candidate should have strong Consumer Health experience and be comfortable using emerging tools, including AI, to enhance research, insight generation and strategic thinking.
Key Responsibilities
- Lead strategic planning and brand strategy across healthcare, pharma and consumer health brands.
- Identify and translate consumer, cultural, category, competition and brand insights into clear strategic opportunities.
- Deep-dive into consumer behaviour, motivations, needs and journeys to uncover meaningful brand insights.
- Conduct market, category and competitor analysis to identify trends, whitespace and growth opportunities.
- Develop strategic territories, positioning, communication platforms, journey-based omnichannel communication and touchpoints planning and creative briefs grounded in strong consumer insights.
- Explore and apply AI and emerging technologies to make research, insight development and strategic planning more efficient and innovative.
- Partner with Creative, Account Management and Medical teams to translate strategy into relevant and impactful communication.
- Present and articulate strategic thinking and recommendations through sharp, insight-led narratives to senior clients and internal stakeholders.
- Stay ahead of consumer trends, healthcare developments, cultural shifts, technology, and AI-led changes in consumer behaviour.
What We’re Looking For
- 5–8 years of experience in Strategy, Brand Planning, Consumer Insights, Marketing Strategy, or related roles.
- Consumer Health experience is mandatory.
- Strong understanding of consumer behavior, insights, brand strategy, and communication planning.
- Ability to connect data/research → insight → strategy → creative opportunity.
- Strong analytical, conceptual, storytelling, and presentation skills.
- Comfortable experimenting with AI tools for research, synthesis, trend analysis and strategic thinking.
- Curious, cultural awareness and commercially minded, with a strong interest in people, brands, consumer behavior, healthcare, and emerging technology.
About Havas Life Mumbai
Havas Life Sorento is India’s leading Health & Wellness marketing, communications, digital & health tech company. It’s a part of Havas Health & You, the world’s largest global health & wellness network & part of Havas India, which unites 18 companies and diversified services across Creative, Media, and Health verticals. Centered around Human Purpose, agency believes that brands rightly have a role to play in culture and make a positive impact on the wider world, thus creating meaningful brand platforms that don’t just grow, they grow well. It has significant depth of strategic, creative, and technology competence needed for modern marketing of health brands & businesses.
For more information, visit https://in.havas.com/havas-life/ and follow Havas Life Sorento on social media.
About Havas India:
Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group’s operating system that unifies data, technology, and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance, and long‑term preference for clients.
India is one of Havas’ major markets. Havas India brings together the expertise of 25 agencies, specialised divisions, and strategic alliances across three verticals: Havas Creative Network, Havas Media Network & Havas Health Network. To meet the evolving needs of its clients, Havas India has developed a seamlessly integrated strategy and operating system, Converged.AI, fusing global expertise, tools, and capabilities to create, produce, and distribute real-time, optimised, and personalised marketing solutions at scale.
With inspired human ideas at the heart of this unique model, supercharged by the latest data, technology, and AI, teams work with agility and in perfect synergy through Havas’ distinctive Village model. The network operates across three Villages in Mumbai, Gurugram, and Bengaluru, with regional offices in Kolkata, New Delhi, Hyderabad, and Chennai, and is powered by over 2,500+ professionals and associates. Together, they deliver tailor-made solutions that support clients in their positive transformation.
As one of India’s fastest growing and most agile networks, Havas India has secured multiple new clients across verticals and won several prestigious awards over the last three years. These include being Great Place To Work® Certified™ thrice in a row (Nov 2022–Nov 2023 and Dec 2023–Dec 2024, Jan 2025-Jan 2026), consistently ranking among the top three in the R3 New Business League, and winning accolades at the Cannes Lions, Effies, Campaign Asia-Pacific Agency of the Year Awards, London International Awards (LIA), e4m Indian Marketing Awards, ABBY One Show, Campaign Women Leading Change Awards, and more.
Havas India is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within.
Further information about Havas India is available at: https://in.havas.com/