How about building your career at one of the world’s largest food companies?
Come work at MBRF, a company present in the lives of thousands of families around the world. From the simplest moments to the most special ones, we nourish life through quality, innovation, and the people who make everything happen.
What will you be doing at MBRF?
- Drive profitable and sustainable growth across assigned categories within the MENA region, translating strategic priorities into actionable business plans.
- Own the end-to-end category performance analysis, connecting market share, volume, revenue, pricing, margins, distribution, inventory, and other key performance indicators to identify growth opportunities.
- Actively manage category performance and profitability, identifying opportunities across pricing, mix, cost of goods sold, trade investments, and value engineering initiatives.
- Monitor consumer, shopper, market, and competitive trends to anticipate opportunities and strengthen category competitiveness.
- Identify category white spaces and growth platforms across channels, occasions, price tiers, pack formats, and consumer segments using internal and external data sources.
- Lead assortment and portfolio recommendations, including SKU rationalization, Must Stock Lists, distribution priorities, and portfolio optimization initiatives.
- Develop innovation pipelines and recommend new product opportunities in partnership with Marketing, R&D, and cross-functional teams.
- Lead category planning for product launches and portfolio renovations, ensuring alignment across consumer needs, commercial objectives, supply feasibility, and pricing strategies.
- Partner closely with Trade Marketing and Commercial teams to develop category-driven channel strategies, promotional priorities, and customer-specific growth plans.
- Act as the category owner, proactively challenging the status quo, leading cross-functional initiatives, and driving business performance improvements.
What kind of profile are we looking for?
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field; MBA or Master's degree is preferred.
- Fluent in English; Arabic is considered an advantage.
- Minimum 3 years of experience within the FMCG industry, preferably in Category Management, Marketing, Business Analytics, Commercial Planning, or related functions.
- Strong experience in market analysis, category performance management, and business planning.
- Proven ability to analyze business performance, market intelligence, and category trends to support strategic decision-making.
- Experience working cross-functionally with Commercial, Finance, Supply Chain, Marketing, and Operations teams.
- Advanced analytical, reporting, and presentation skills.
What competencies are key to this role?
- Strong business acumen with the ability to connect category performance to broader business results.
- Excellent analytical and problem-solving capabilities.
- Strong stakeholder management and influencing skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Project management and execution excellence.
- Entrepreneurial mindset with a proactive and results-driven approach.
- Strong collaboration skills and ability to work effectively across regional teams.
- Willingness to travel as required.
What can you expect from MBRF?
- Being part of a global, collaborative and dynamic working environment.
- Strong corporate culture with commitments to customers, employees and the communities we serve.
- Vertical, horizontal and cross-functional growth opportunities.
- Competitive compensation and benefits package.
Apply now and develop your career at MBRF!
Apply now and be part of MBRF!