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Location: Remote – Latin America
Work Arrangement: Fully Remote
Employment Type: Full-Time
Industry: Digital Marketing / Performance Marketing / eCommerce
Focus: 100% TikTok Shop / Social Commerce
Schedule: Full-Time | Must be available to work PST or EST hours
English Proficiency: Full Professional Proficiency Required
About The Company
Our client is a U.S.-based performance marketing agency specializing in helping high-growth brands scale through data-driven digital advertising, creative strategy, and emerging commerce channels.
The company works with ambitious eCommerce and direct-to-consumer brands, combining performance media, creative experimentation, analytics, and technology to drive measurable growth. With a strong culture of innovation, testing, and continuous optimization, the team operates at the forefront of rapidly evolving platforms such as TikTok and social commerce.
About The Role
We are looking for a Senior TikTok Shop Media Buying Specialist to lead performance and social commerce strategies for high-growth eCommerce brands.
This is a highly specialized role dedicated to the TikTok ecosystem, with a strong focus on maximizing Gross Merchandise Value (GMV) through Video Shopping Ads, Product Shopping Ads, Live Shopping Ads, affiliate content, and TikTok Shop's native commerce tools.
The ideal candidate combines advanced paid media expertise with a deep understanding of how consumers discover and purchase products through TikTok. You should be comfortable managing significant advertising budgets, analyzing performance data, identifying winning creative quickly, and making real-time optimization decisions.
Why This Opportunity?
This role offers the opportunity to work at the intersection of performance marketing, social commerce, creative experimentation, and emerging technology.
You will have direct exposure to high-growth eCommerce brands and significant advertising budgets while helping shape TikTok Shop strategies in a fast-moving environment where creative thinking, analytical decision-making, and speed to market are critical.
What You’ll Do
TikTok Shop Media Buying
- Build, launch, manage, and optimize Video Shopping Ads (VSA) and Product Shopping Ads (PSA) within TikTok Ads Manager
- Develop paid media strategies designed to increase TikTok Shop GMV while maintaining brand-specific profitability targets
- Continuously optimize campaign structures, bidding strategies, audiences, budgets, and creative performance
Livestream & Social Commerce Strategy
- Manage real-time bidding and traffic orchestration for Live Shopping Ads (LSA) during key brand events
- Monitor live campaign performance and make rapid adjustments based on traffic, conversion, inventory, and promotional activity
- Identify opportunities to improve the relationship between paid media and organic TikTok Shop activity
Affiliate & Creator Scaling
- Identify high-performing affiliate content through the TikTok Shop Affiliate Center
- Scale winning affiliate content using Spark Ads and GMV Max
- Analyze affiliate performance to determine which creators and assets should receive additional paid amplification
TikTok Shop Management
- Monitor TikTok Shop Seller Center performance and overall account health
- Ensure advertising strategies remain aligned with inventory availability, promotions, product performance, and shop activity
- Identify potential operational or performance issues that could impact campaign results
Creative Testing & Optimization
- Collaborate closely with creative teams to rapidly test hooks, concepts, transitions, formats, and TikTok-native trends
- Use performance data and AI-driven insights to guide creative iteration
- Identify winning assets quickly and translate performance learnings into actionable creative recommendations
- Maintain a strong understanding of TikTok-native content and what drives users from discovery to purchase
Analytics & Reporting
- Analyze and report on ROAS, CAC, settled GMV, affiliate performance, and creative effectiveness
- Translate TikTok's attribution and commerce data into clear, actionable recommendations
- Communicate campaign performance and strategic recommendations effectively to clients and internal stakeholders
- Use data to identify opportunities for additional growth and improved efficiency
Required Qualifications
- 3+ years of experience in Paid Social Media Buying
- At least 1 year of specialized hands-on experience within the TikTok Shop ecosystem
- Proven experience managing $100K+ in monthly advertising spend, preferably for direct-to-consumer (DTC) brands
- Advanced hands-on experience with:
- TikTok Ads Manager
- TikTok Shop Seller Center
- TikTok Shop Affiliate Center
- Strong understanding of Video Shopping Ads, Product Shopping Ads, Live Shopping Ads, Spark Ads, and GMV Max
- Demonstrated ability to analyze and optimize campaigns based on GMV, ROAS, CAC, and other performance metrics
- Strong Google Sheets skills, including data analysis and modeling
- Experience working with TikTok Creative Center
- Strong understanding of performance creative and the ability to identify effective hooks, formats, and TikTok-native creative trends
- Excellent client-facing communication and presentation skills
- Full professional proficiency in written and spoken English
- Ability to work independently in a fast-paced, performance-driven remote environment
- Ability to work PST or EST hours and participate in daily stand-ups and real-time campaign adjustments
- High-speed internet connection and a dedicated professional remote workspace
Preferred Qualifications
- TikTok Academy certifications in Media Buying and/or TikTok Shop
- Experience with Looker Studio
- Familiarity with AI-powered creative and video iteration tools such as CapCut, Symphony, or generative AI tools
- Experience with additional paid media platforms such as Meta Ads Manager, Pinterest Ads, or Amazon Marketing Services (AMS)
- Bachelor's degree in Marketing, Data Science, Economics, or a related field
How Success Is Measured
Success in this role will be evaluated based on:
- Total Shop GMV: Consistent month-over-month growth in settled TikTok Shop revenue
- Shop ROAS: Maintaining advertising efficiency above brand-specific profitability thresholds
- Affiliate Synergy: Increasing the percentage of revenue generated through successfully amplified affiliate content
- Creative Win Rate: Effectively identifying winning creative assets within the first 48–72 hours of testing
- Ability to translate performance data into actionable campaign and creative decisions
- Speed and effectiveness in adapting strategies as TikTok Shop trends, products, and campaign performance evolve
Why Join Us
- Work directly with high-growth eCommerce and DTC brands
- Manage meaningful advertising budgets and sophisticated TikTok Shop campaigns
- Develop expertise in one of the fastest-evolving areas of digital commerce
- Collaborate with experienced performance marketing, creative, and strategy professionals
- Work in an environment that values experimentation, data-driven decision-making, innovation, and speed
- Build strategies that directly influence revenue and measurable business growth
Important Notes
- This role is specifically focused on TikTok Shop and social commerce. Candidates should have direct, hands-on TikTok Shop experience rather than only general paid social experience
- Candidates must be comfortable working with significant advertising budgets and making performance-driven optimization decisions
- Full professional English proficiency is required due to the client-facing nature of the position
- Candidates must be available to work PST or EST hours
- This is a remote/telecommute position
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