Part of the Interparfums group founded in 1982, Interparfums USA develops, manufactures and distributes prestige fragrances as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, David Beckham, DKNY, Donna Karan, Graff, GUESS, Hollister, MCM, Nautica, Oscar de la Renta, Puma, Roberto Cavalli, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company’s products are sold in over 120 countries.
The Global Brand Marketing Manager supports a portfolio of licensed fragrance brands, partnering with the Senior Director to shape brand strategy and a 3-year innovation pipeline. This role identifies and develops new product opportunities, pitches concepts to licensors and internal stakeholders, and drives projects from concept through launch.
As a key member of the Global Brand Marketing team, the Global Brand Marketing Manager serves as the day-to-day voice of the brands, ensuring product and marketing development stay aligned with brand strategy, identity and licensor expectations.
This position is based in office from Mondays-Thursdays, and remote on Fridays.
Key Responsibilities
Brand Strategy & Innovation
- Partner with the Senior Director to develop brand strategies and manage a 3-year innovation pipeline across the assigned portfolio.
- Identify new product and marketing opportunities through consumer insights, market trends, competitive analysis and brand positioning.
- Develop concepts and strategic recommendations for new fragrances and marketing initiatives, and present ideas to licensors and internal stakeholders.
- Support seasonal brand planning, global marketing meetings and key brand presentations.
Development & Launch
- Partner with Product Development, Creative, Packaging, Operations, Sales and external partners to bring new products and campaigns to market.
- Manage project timelines, budgets and key milestones across multiple launches.
- Support forecasting, consumer research and competitive analysis to inform product development and launch strategies.
Brand Management
- Serve as a day-to-day point of contact for the assigned brands across cross-functional teams and act as the voice of the brand throughout the development process.
- Guide creative and marketing development to ensure alignment with brand strategy, identity and licensor expectations.
- Manage licensor approvals, product naming and coordination with Legal, Regulatory and Creative teams.
- Develop and oversee key marketing materials and launch tools, including presentations, marketing books, sell sheets, product comps and seminar materials.
- Monitor fragrance, beauty, consumer and cultural trends to identify opportunities and keep the brands relevant and competitive.
Education/Experience
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of relevant marketing or brand experience.
- Prior fragrance or prestige cosmetic experience required.
Required Skills
- Strong organizational skills, attention to detail and focus on the quality of work.
- Able to think strategically and creatively, conceptualize and implement new ideas.
- Possess proactive strategic and critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations.
- Must be an excellent team player with the ability to build, foster and nurture relationships with members of cross-functional teams.
- Excellent written and verbal communication skills with best-in-class power-point deck presentation skills for content and design.
- An entrepreneurial spirit with a passion for fragrances.
We Offer
- An entrepreneurial career with a dynamic environment where all voices are heard and appreciated
- Low hierarchy with high visibility to C-Suite on a regular basis
- A growing company with a proven track record of solid financial stability
- Bonus opportunity based on personal and business performance
- Paid time off policies including vacation, holiday, and sick days
- 401K plus company match
- Robust healthcare, insurance, and benefit options
- Options to support development, including complimentary access to LinkedIn Learning
Interparfums USA, LLC is an equal opportunity employer and is committed to equal opportunity employment without regard to race, religion, color, sex, age, sexual orientation, national origin, citizenship, disability or any other basis of discrimination prohibited by applicable local, state or federal law.