Company Description
TP-Link is a global leader in reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company focuses on innovation that delivers faster, more stable connectivity, helping individuals and businesses stay seamlessly connected. TP-Link serves customers in over 170 countries and continues to expand its international presence. The organization values quality, performance, and customer satisfaction, offering a dynamic environment for professionals who want to grow in the technology and e-commerce sectors.
Role Overview
We are looking for a proactive and commercially minded Community & Creator Specialist to build and grow our customer, KOC and creator ecosystem in Australia. This role will be responsible for two key areas: building and managing our owned community, and developing a scalable network of KOCs, creators and brand advocates. The goal is to turn customers, community members and creators into long-term brand advocates who generate authentic content, engagement, traffic and ultimately sales.
Key Responsibilities
- Build & Grow Customer Communities – Develop and manage owned and external communities, drive engagement through content and activities, and nurture active members into long-term brand advocates and KOCs.
- Recruit & Manage Creators and KOCs – Identify and build relationships with Australian KOCs, micro-influencers and creators across key social platforms, managing partnerships from outreach and product seeding to UGC delivery, affiliate and referral programs.
- Drive Content and Performance Growth – Create authentic reviews, tutorials and product demonstrations, identify high-performing UGC for social, DTC and paid media, and continuously optimise engagement, traffic, conversion and revenue through performance tracking.
Requirements
- 2–4 years of experience in community management, creator/influencer marketing, affiliate marketing, social media or a related field.
- Experience working with external partners, customers, creators or online audiences.
- Strong communication, interpersonal and relationship-building skills.
- Proactive, energetic and confident in outreach, networking and follow-up.
- Good understanding of social media and digital platforms.
- Strong organisational skills and comfortable managing multiple projects and relationships simultaneously.
- Data-driven, with good Excel/Google Sheets and performance tracking skills.
- Strong written and spoken English, with the ability to work independently.
Preferred Qualifications
- Experience in digital engagement, partnership or advocacy programs.
- Existing relationships within the Australian digital or social media landscape.
- Experience in consumer electronics, technology, eCommerce or lifestyle categories.
- Experience helping to build or grow new programs and initiatives from an early stage.
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What We Are Looking For
We are looking for someone who genuinely enjoys working with people and building relationships. This is not simply a social media posting role or an influencer coordination role. The successful candidate will be expected to actively build a community, find and recruit new advocates, maintain long-term relationships with KOCs and creators, and turn those relationships into measurable brand and commercial growth.