饾棫饾椀饾椂饾榾 饾椏饾椉饾椆饾棽 饾椂饾榾 饾棾饾椉饾椏 饾椉饾椈饾棽 饾椉饾棾 饾榿饾椀饾棽 饾棯饾棽饾棽饾椄饾棻饾棶饾槅'饾榾 饾棸饾椆饾椂饾棽饾椈饾榿饾榾
饾棪饾棶饾椆饾棶饾椏饾槅 饾椏饾棶饾椈饾棿饾棽: 饾棩饾榾 饾煰饾煬饾煬饾煬饾煬饾煬 - 饾棩饾榾 饾煭饾煬饾煬饾煬饾煬饾煬饾煬 (饾椂饾棽 饾棞饾棥饾棩 饾煰-饾煭饾煬 饾棢饾棧饾棓)
Experience: 3+ yrs
Location: Chennai, Tamil Nadu, India, Bengaluru
Job Type: Full-time
We are looking for a data-driven and results-oriented Performance Marketing Manager to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology to build scalable customer acquisition programs.
The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.
Requirements
Key Responsibilities
- Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability
- Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms
- Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics
- Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities
- Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights
- Use GA4 to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance
- Implement and maintain accurate marketing and conversion tracking through Google Tag Manager
- Work with Shopify to analyse store performance, conversion funnels, product performance, and customer behaviour
- Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution
- Develop a strong creative strategy based on performance data, customer insights, audience behaviour, and campaign results
- Collaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging
- Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies
- Monitor campaign performance regularly and proactively identify underperforming areas
- Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency
- Translate analytics into clear recommendations for marketing and business stakeholders
- Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel
- Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends
- Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques
What Makes You a Great Fit
- 3+ years of experience in performance marketing, digital marketing, e-commerce growth, or a related role
- Strong hands-on experience with Data Analytics and performance marketing
- Proven ability to manage and optimise e-commerce ROAS and performance metrics
- Strong understanding of customer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation
- Hands-on experience with Shopify and e-commerce analytics
- Strong working knowledge of GA4 and Google Tag Manager, including conversion and event tracking
- Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions
- Experience developing performance-focused Creative Strategy and collaborating with creative teams
- Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting
- Strong understanding of paid media platforms and digital acquisition strategies
- Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports
- Strong communication and stakeholder-management skills
- Highly detail-oriented, commercially aware, and focused on measurable outcomes
- Proactive, curious, and comfortable working in a fast-paced, performance-driven environment