Company Description Athena LMS is an AI-powered learning platform that brings together instructional design and artificial intelligence to enable rapid course creation. The company focuses on helping educators and organizations build research-backed, engaging courses in minutes through a unified, easy-to-use interface. By combining robust design tools with intelligent automation, Athena LMS streamlines the entire course development lifecycle. Team members work at the intersection of education technology and AI, contributing to products that shape how modern learning experiences are designed and delivered.
Role Description The Digital Marketing Executive is a full-time, on-site role based in Mumbai. This role is responsible for planning and executing digital marketing campaigns to increase brand awareness and drive user acquisition for Athena LMS. Day-to-day tasks include managing social media channels, creating and optimizing web content, tracking and reporting on web analytics, and coordinating marketing activities across online platforms. The Digital Marketing Executive collaborates with product, design, and content teams to ensure consistent messaging and effective positioning of Athena LMS in the edtech and AI-driven learning market.
Qualifications
- Strong marketing skills, including campaign planning, brand positioning, and performance tracking.
- Effective communication abilities, with clear written and verbal skills for internal collaboration and external messaging.
- Experience with social media marketing, including content planning, community engagement, and platform-specific strategies.
- Proficiency in web content writing, with the ability to create concise, engaging, and SEO-aware copy for digital channels.
- Working knowledge of web analytics tools to monitor traffic, conversions, and user behavior, and to derive actionable insights.
- Familiarity with digital advertising platforms (e.g., Google Ads, social ads) and basic SEO/SEM practices is beneficial.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines with attention to detail.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in digital marketing.