Job Title: Lead Strategist, Marketing & CRM
Duration: 2+ months contract + possible extension
Working hours: 20 hours per week
Job Summary
The Lead Strategist, Marketing & CRM is responsible for developing and executing customer-centric marketing and CRM strategies that drive customer acquisition, engagement, retention, and revenue growth. This role combines strategic planning, customer journey design, campaign management, data-driven decision-making, and cross-functional leadership to deliver impactful customer experiences across multiple channels.
The ideal candidate possesses deep expertise in CRM platforms, customer lifecycle marketing, personalization, segmentation, and marketing automation, with the ability to translate business goals into scalable marketing and customer engagement strategies.
Key Responsibilities
Marketing & CRM Strategy
- Develop and execute comprehensive CRM and customer lifecycle strategies aligned with business objectives.
- Design customer engagement programs to improve acquisition, retention, loyalty, and customer lifetime value.
- Define customer segmentation frameworks and personalization strategies.
- Identify opportunities to optimize customer journeys across digital and offline touchpoints.
Customer Lifecycle Management
- Lead end-to-end customer lifecycle initiatives, including onboarding, activation, engagement, retention, and reactivation campaigns.
- Create targeted communication strategies based on customer behaviors and preferences.
- Develop loyalty and customer advocacy programs to drive long-term engagement.
Campaign Strategy & Execution
- Design and oversee multi-channel marketing campaigns across email, SMS, push notifications, social media, web, and paid channels.
- Collaborate with campaign teams to ensure effective execution and optimization.
- Drive A/B testing and experimentation programs to improve campaign performance.
Data, Analytics & Insights
- Analyze customer data to generate actionable business insights.
- Establish KPIs and reporting frameworks to measure campaign effectiveness and customer engagement.
- Utilize customer analytics to identify trends, opportunities, and areas for optimization.
- Present strategic recommendations to leadership and stakeholders.
Marketing Technology & Automation
- Lead CRM platform optimization and marketing automation initiatives.
- Partner with technology teams to improve customer data management and campaign execution capabilities.
- Ensure effective utilization of CRM, CDP, and marketing automation platforms.
Stakeholder & Team Leadership
- Collaborate with Product, Sales, Digital, Analytics, and Customer Experience teams.
- Provide strategic guidance to campaign managers, CRM specialists, and marketing teams.
- Influence senior stakeholders through data-driven recommendations and business cases.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Analytics, or related field.
- 8+ years of experience in CRM, marketing strategy, customer engagement, or lifecycle marketing.
- Proven experience designing and executing customer lifecycle and retention programs.
- Strong understanding of customer segmentation, personalization, and journey mapping.
- Experience with CRM and marketing automation platforms.
- Strong analytical and problem-solving skills.
- Excellent communication, stakeholder management, and presentation abilities.
Preferred Qualifications
- Master's degree or MBA preferred.
- Experience with platforms such as Salesforce Marketing Cloud, Adobe Campaign, Adobe Experience Platform, Braze, HubSpot, Marketo, Oracle Responsys, or similar solutions.
- Experience with Customer Data Platforms (CDP) and digital marketing ecosystems.
- Knowledge of data analytics tools such as Power BI, Tableau, GA4, or Adobe Analytics.
- Experience working in enterprise-scale or global organizations.
Key Competencies
- CRM Strategy & Planning
- Customer Lifecycle Management
- Marketing Automation
- Segmentation & Personalization
- Customer Journey Mapping
- Campaign Management
- Customer Analytics
- Data-Driven Decision Making
- Stakeholder Management
- Strategic Thinking
- Leadership & Team Development
- Communication & Presentation Skills
Success Metrics
- Customer retention rate
- Customer lifetime value (CLV)
- Campaign ROI
- Conversion and engagement rates
- Revenue influenced by CRM initiatives
- Customer acquisition and retention metrics
- Personalization effectiveness
- Marketing automation efficiency
- Customer satisfaction and loyalty scores