Company Description LYFT is a UAE-based athletic and athleisure apparel brand founded in Abu Dhabi, dedicated to everyday athletes who prioritize fitness, health, and long-term longevity. The brand focuses on high-performance, durable, and comfortable apparel that supports active lifestyles in and out of the gym. As a local company, LYFT reflects the growing fitness culture in the UAE, connecting communities through movement, discipline, and shared purpose. Team members join a dynamic, fast-growing environment where they can contribute to building a regional brand with global aspirations.
Role Description The Digital Marketing Manager will be responsible for developing, executing, and optimizing LYFT’s digital marketing strategies across multiple channels to grow brand awareness and drive customer acquisition. Day-to-day tasks include planning and managing social media campaigns, overseeing paid and organic lead generation initiatives, and monitoring web analytics to assess performance and refine campaigns. The role will collaborate closely with creative, product, and retail teams to ensure consistent brand messaging and engaging content for target audiences. This is a full-time, on-site role based in Abu Dhabi Emirate, United Arab Emirates, requiring regular coordination with internal stakeholders and participation in local brand and community events.
Qualifications
- Proficiency in Digital Marketing and Marketing, with experience creating integrated campaigns across online channels.
- Strong Social Media Marketing skills, including content planning, community management, and platform-specific optimization.
- Experience in Lead Generation, including managing funnels, performance campaigns, and conversion optimization.
- Ability to use Web Analytics tools to track KPIs, generate insights, and inform data-driven decision-making.
- Prior experience in e-commerce, retail, or apparel brands is highly beneficial.
- Strong communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
- Comfort with on-site work in Abu Dhabi and familiarity with the regional fitness and wellness landscape.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.