Growth Marketing Manager
Location: Miami, Florida, United States
Work Setting: Remote
Employment Type: Full-time
Salary: $90,000–$125,000 per year
Function: Growth Marketing, Digital Marketing, Paid Media, Performance Marketing
About the Role
A growing financial services and consumer technology organisation is looking for a Growth Marketing Manager to lead and scale paid customer acquisition across multiple digital channels.
This role focuses on paid media, growth strategy, campaign optimisation, experimentation and customer acquisition, with responsibility for expanding marketing performance across platforms including Meta, Google, TikTok and Reddit.
You will combine analytical thinking with hands-on campaign management to identify growth opportunities, build scalable marketing systems and increase brand visibility among prospective customers during their research and decision-making journey.
Key Responsibilities
- Manage and scale paid acquisition campaigns across Meta, Google, TikTok, Reddit and other digital advertising platforms.
- Develop and execute growth marketing strategies focused on customer acquisition, conversion and brand awareness.
- Monitor campaign performance and optimise budgets, targeting, creative, bidding and conversion rates.
- Design and run structured marketing experiments and A/B tests to identify new growth opportunities.
- Research and evaluate emerging growth channels, acquisition strategies and digital marketing opportunities.
- Build scalable systems and processes for paid media management and campaign optimisation.
- Use data and analytics to identify performance trends, opportunities and areas for improvement.
- Develop strategies to reach prospective customers during the research and consideration stage of the customer journey.
- Collaborate across marketing and business functions to improve acquisition performance and brand presence.
- Leverage AI tools, APIs and marketing technology to automate processes and improve campaign effectiveness.
- Manage marketing budgets and allocate spend based on performance and growth opportunities.
- Continuously test, learn and optimise the overall growth marketing engine.
Requirements
- 2–7 years of experience in growth marketing, performance marketing, digital marketing or paid acquisition.
- Alternatively, 2–4 years of management consulting experience with a focus on developing growth strategies or commercial growth initiatives.
- Hands-on experience managing paid advertising campaigns across platforms such as Meta, Google, TikTok or Reddit.
- Strong analytical skills with the ability to interpret campaign data, performance metrics and customer acquisition trends.
- Experience with budget management, campaign optimisation and performance marketing.
- Strong understanding of digital advertising, paid media and customer acquisition.
- Experience designing and evaluating marketing experiments and A/B tests.
- Strong commercial and strategic judgement with a data-driven approach to decision-making.
- Technical proficiency with AI tools, APIs and marketing technology.
- Ability to identify and develop new growth channels and acquisition opportunities.
- Strong understanding of SEO, social media marketing and broader digital growth strategies.
- Highly proactive, entrepreneurial and comfortable working in a fast-paced environment.
- Strong communication, project management and cross-functional collaboration skills.
Role Highlights
- Lead paid customer acquisition across Meta, Google, TikTok and Reddit.
- Own campaign strategy, optimisation, budgets and growth experimentation.
- Identify and test new acquisition channels and growth opportunities.
- Combine analytical marketing with AI tools, APIs and automation.
- Help build scalable systems for performance marketing and customer acquisition.
- Work within a fast-growing financial services and technology environment.