About the company: A growing company focused on B2B services for the US market is seeking a Growth Marketing Specialist to strengthen its customer acquisition, demand generation, and market positioning. The company works with international clients and requires an individual capable of combining strategy, execution, automation, data analysis, and business acumen to generate qualified business leads.
About the position: We are looking for a Growth Marketing Specialist responsible for designing, executing, and optimizing B2B growth initiatives aimed at generating qualified business leads. The selected candidate will work on inbound and outbound campaigns, email marketing, LinkedIn, content, sales automation, digital campaigns, and acquisition funnel analysis. This role combines strategy and execution. We expect a proactive, autonomous, metrics-driven individual with the ability to propose initiatives, execute them, measure results, and coordinate with external vendors or specialists when necessary.
Responsabilities:
- Design and execute B2B customer acquisition strategies.
- Develop demand generation campaigns using outbound marketing, email marketing, LinkedIn, content, paid campaigns, and other digital channels.
- Create prospecting sequences, segmentations, account lists, and automated flows to generate conversations with decision-makers.
- Configure and manage CRM, prospecting, and sales automation tools.
- Plan, configure, and optimize campaigns on platforms such as Meta Ads, LinkedIn Ads, and other digital platforms.
- Coordinate the creation and improvement of landing pages, forms, sales materials, and digital assets.
- Implement measurement systems, reports, and dashboards to evaluate channels, conversions, and funnel performance.
- Create and coordinate content focused on positioning, market education, and conversion.
- Utilize artificial intelligence tools for research, segmentation, personalization, content, automation, and analytics.
- Propose growth experiments, define hypotheses, measure results, and document learnings.
- Collaborate with the internal team to understand the offering, the ideal customer profile, and the quality of the opportunities generated.
- Design repeatable Growth processes that can be measured, delegated, and scaled.
Qualifications:
- Approximately 3 to 5 years of experience in Growth Marketing, Demand Generation, Digital Marketing, Revenue Marketing, or similar roles in B2B environments.
- Experience executing digital campaigns, building funnels, or implementing demand generation processes.
- Ability to combine strategic thinking with direct execution.
- Experience with CRM, prospecting tools, email automation, and sales databases.
- Working knowledge of tools such as HubSpot, Apollo, Instantly, Clay, or similar platforms.
- Experience setting up, managing, or optimizing campaigns on Meta Ads, LinkedIn Ads, or other digital acquisition platforms.
- Knowledge of digital measurement, conversion metrics, campaign analytics, and tools such as Google Tag Manager or equivalent.
- Ability to build messages, sequences, and content targeted to B2B audiences.
- Familiarity with consultative sales processes and lead generation.
- Ability to coordinate vendors, freelancers, designers, developers, or external specialists.
- Functional English for research, tools, campaigns, and communication targeting the US market.
- Experience using AI tools such as ChatGPT, Claude, or others within the workflow.
Required skills:
- Experience in B2B marketing for professional services, staffing, recruiting, outsourcing, consulting, or services targeting the United States.
- Knowledge of Account-Based Marketing, account segmentation, and prospecting based on intent signals.
- Experience creating content for LinkedIn, email, landing pages, lead magnets, use cases, or sales materials.
- Familiarity with automation tools such as Make, Zapier, n8n, or similar.
- Experience using AI for data enrichment, personalization, and marketing.