GTM & Content Growth Associate
Location: Remote Employment: Full-Time Working Hours: 6:00 PM - 3:00 AM IST (aligned with EST) Reports To: Founder
ABOUT THE ROLE
We are looking for a highly driven GTM & Content Growth Associate to work directly with the Founder of a B2B growth talent platform and network. The Founder's background spans McKinsey, Harvard Business School, Harvard Law, senior CRO/CMO/CEO roles across B2B SaaS (including a $1B+ exit), and active PE/VC board and advisory roles.
This is a hands-on role combining outbound GTM, growth research, content creation, AI-enabled workflows, and business development. It will evolve significantly based on performance, with potential to grow into a leadership position.
PHASE 1: GTM AND CONTENT EXECUTION
- Build data-driven target lists and develop high-value outbound offers with the Founder
- Become highly proficient in Smartlead, including list optimization, data hygiene, sequencing, deliverability, personalization, and campaign management
- Research leading GTM executives and creators on LinkedIn to identify what's working and adapt it into our own voice
- Turn Founder conversations, interviews, and research into LinkedIn posts, articles, guides, and decks
- Use AI tools to accelerate research, list building, outreach copy, and content drafting
- Edit and elevate AI-generated drafts so final content feels authentic, polished, and better than generic AI writing
PHASE 2: CAMPAIGN AND CONTENT OWNERSHIP
- Optimize outbound campaigns based on response data and testing
- Develop original content ideas from research and pattern analysis
- Own resource-hub content end to end, from research through publication
- Interview the Founder and other executives to turn their experience into compelling content
- Create content that attracts prospective clients and fractional network members
- Expand AI use across list building, messaging, research, and workflow optimization
PHASE 3: BUSINESS DEVELOPMENT AND SYSTEMS
- Conduct initial conversations with prospective fractional network members to assess fit
- Potentially support screening and interviews for GTM leadership searches
- Identify and implement automation and AI opportunities across internal workflows
- Collaborate with the Founder on optimizing CRM, recruiting, and other GTM systems
WHAT WE'RE LOOKING FOR
- Strong written communication and content-writing skills
- Ability to write compelling LinkedIn posts, articles, and long-form content from interviews and research
- Strong editorial judgment, able to spot generic AI output and elevate it into writing that sounds human and insightful
- Experience or strong interest in B2B GTM, outbound sales, growth, content marketing, or business development
- Comfortable researching executives, companies, markets, and GTM strategy
- Strong analytical mindset, able to use data to improve campaigns and messaging
- Comfortable learning tools like Smartlead, LinkedIn, CRM systems, AI tools, and automation platforms
- Highly proactive and comfortable working directly with a Founder
- Strong attention to detail and ownership from start to finish
- Able to balance speed with high-quality output
AI AND CONTENT EXPECTATIONS
AI tools are encouraged to boost speed and productivity, but AI-generated content should never be the final output. The ideal candidate can take a Founder interview or rough outline and turn it into a high-quality post, article, or guide that needs minimal editing, with the writing and editorial judgment to substantially improve on AI drafts rather than just lightly edit and publish them.
GROWTH OPPORTUNITY
This role is designed to grow with the right person. Strong performance, ownership, and judgment can lead to greater responsibility across GTM, content, business development, recruiting, systems, and AI-driven operations, with potential to grow into a leadership role.
IDEAL CANDIDATE
Part growth operator, part content strategist, part executor. Highly curious, analytical, an excellent writer, comfortable with AI and technology, and excited to work closely with a high-caliber Founder in a fast-moving environment.