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Engage Labs · Abu Dhabi Emirate, United Arab Emirates

Marketing & Public Relations Management

entry_levelfull timePosted 4 days ago
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🗂 We’re Hiring: Marketing & Public Relations Management
🕒 Employment Type: Full-Time

💼 Level: Mid-Level to Senior

We are seeking a strategic, creative, and results-driven Marketing & Public Relations Management professional to lead integrated marketing, brand communication, media relations, public relations, and reputation-management initiatives. This role will work closely with internal stakeholders, senior management, media partners, agencies, and external organizations to strengthen brand visibility, engagement, and public perception.

🎯 Key Responsibilities

• Develop and implement integrated Marketing and Public Relations strategies aligned with business objectives and brand direction.

• Build and strengthen brand awareness, market presence, reputation, and stakeholder engagement.

• Develop marketing campaigns across digital, social media, traditional media, events, partnerships, and other communication channels.

• Plan and manage public relations initiatives, media engagement, corporate communications, and brand storytelling.

• Build and maintain strong relationships with journalists, media organizations, influencers, industry partners, and external stakeholders.

• Prepare press releases, media statements, corporate announcements, speeches, articles, and other communication materials.

• Coordinate media interviews, press conferences, product launches, corporate events, and public engagements.

• Develop crisis communication strategies and support the management of reputation-related issues.

• Monitor media coverage, public sentiment, brand mentions, and industry developments.

• Respond to media enquiries and coordinate appropriate communication with internal stakeholders.

• Develop content strategies for websites, social media, newsletters, campaigns, and other marketing channels.

• Work closely with creative and content teams to develop engaging marketing and communication materials.

• Manage brand guidelines and ensure consistent messaging and visual identity across all communication channels.

• Plan and execute marketing campaigns to support business growth, customer acquisition, product launches, and brand objectives.

• Manage digital marketing, social media, content marketing, email marketing, and online communication initiatives where required.

• Analyze campaign performance, audience engagement, media coverage, and marketing effectiveness.

• Develop marketing and PR reports, dashboards, and performance insights for management.

• Manage marketing budgets and ensure effective allocation of campaign and communication resources.

• Coordinate with external agencies, creative partners, media agencies, PR agencies, and other service providers.

• Manage agency performance, campaign deliverables, timelines, and communication standards.

• Support corporate branding, employer branding, internal communications, and stakeholder engagement initiatives.

• Develop strategic partnerships, sponsorships, collaborations, and promotional opportunities.

• Conduct market research and competitor analysis to identify trends and communication opportunities.

• Support event marketing, exhibitions, conferences, launches, and corporate activities.

• Ensure all marketing and communication activities comply with brand, legal, regulatory, and corporate requirements.

• Work closely with Sales, Business Development, Digital, HR, Product, and senior leadership teams.

• Identify opportunities to improve marketing effectiveness, brand reputation, audience engagement, and communication processes.

✅ Requirements

• Proven experience in Marketing, Public Relations, Corporate Communications, Brand Management, Media Relations, or a related field.

• Strong experience developing and implementing integrated marketing and communication strategies.

• Proven experience managing public relations, media engagement, and corporate communications.

• Excellent writing and editing skills with the ability to create compelling and professional communication materials.

• Experience preparing press releases, media statements, corporate announcements, speeches, presentations, and marketing content.

• Strong understanding of brand management, brand positioning, messaging, and reputation management.

• Experience managing relationships with journalists, media organizations, agencies, and external stakeholders.

• Knowledge of crisis communication and reputation-management principles is an advantage.

• Strong understanding of digital marketing, social media, content marketing, and online communication.

• Experience managing marketing campaigns across multiple channels and platforms.

• Strong analytical skills with the ability to evaluate campaign performance, media coverage, and audience engagement.

• Experience using Google Analytics, social media analytics, CRM platforms, marketing automation tools, or media-monitoring platforms is an advantage.

• Strong project-management skills and ability to manage multiple campaigns and communication initiatives simultaneously.

• Excellent stakeholder-management, presentation, negotiation, and interpersonal skills.

• Ability to work effectively with senior leaders, internal teams, agencies, media representatives, and external partners.

• Creative mindset combined with strong strategic and commercial thinking.

• Experience managing marketing budgets, agencies, and external service providers is preferred.

• Experience in corporate, financial services, technology, retail, hospitality, healthcare, FMCG, or other brand-driven industries is an advantage.

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Media, Business Administration, or a related field is preferred.

• Professional certifications in Digital Marketing, Public Relations, Corporate Communications, Brand Management, or Marketing Strategy are an advantage.

🌟 What We Offer

• Opportunity to lead and contribute to Marketing Strategy, Public Relations, Corporate Communications, Brand Management, and Reputation Building initiatives.

• Exposure to media relations, integrated marketing campaigns, digital communications, corporate events, and stakeholder engagement.

• Opportunity to work directly with senior leadership, media partners, agencies, and cross-functional business teams.

• Hands-on experience developing brand campaigns, public relations strategies, crisis communications, and corporate storytelling.

• Opportunity to influence brand reputation, public perception, customer engagement, and business growth.

• Career progression into Senior Marketing Manager, Public Relations Manager, Corporate Communications Manager, Brand Director, Head of Marketing, Head of Corporate Communications, or Marketing Director roles.

• A creative, strategic, and collaborative working environment.

• Professional training, marketing and communications certifications, mentorship, and continuous career development opportunities.

- • Competitive compensation, performance incentives, and comprehensive benefits package.

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