About IM Digital
At IM Digital, we don’t just build websites or run campaigns—we build, market, and grow industry-leading brands in a rapidly evolving digital landscape. We combine modern technology, creative design, and cutting-edge AI automation to deliver extraordinary digital experiences. From advanced e-commerce platforms to comprehensive lifecycle and digital marketing strategies, we help startups, enterprises, and growing brands drive measurable growth globally.
IM Digital is independently owned and operated and profitably growing for 10+ years, making the INC 5000 fastest growing private companies list for the past 5 years consecutively. We are proud to be recognized as a Shopify Platinum Partner, Adobe Experience Maker of the Year, Klaviyo Elite Master and Global Partner of the Year, and Bloomreach Delivery Partner of the Year, Anthropic Preferred Partner, Google Cloud AI Partner.
Role Overview
The Associate Campaign Manager ensures the smooth execution of lifecycle marketing campaigns by coordinating teams, tracking timelines, and verifying quality across multiple client accounts. They support Strategists by handling operational aspects, audience targeting, and workflow management, allowing Strategists to focus on overarching strategy, optimization, and client growth.
This role is ideal for a driven marketing professional who wants to deepen their expertise in lifecycle marketing, agency operations, and campaign execution workflows.
Core Responsibilities
Campaign & Audience Orchestration
- Manage end-to-end campaign orchestration, including timelines, dependencies, and launch schedules.
- Engage in audience orchestration, enabling advanced audience segmentation, event segmentation, and similar targeting measures per Strategist requirements.
- Coordinate with Email Developers and Creative teams to ensure assets are delivered on time.
- Ensure campaigns are deployed according to the approved strategy and schedule.
- Track and report on campaign progress to Strategists and account teams.
- Draft and maintain campaign and creative briefs based on client/strategist requirements.
Quality Assurance & Verification
- Review campaign readiness (links, creative, copy, audience targeting, dynamic content placeholders) prior to launch.
- Conduct post-launch verification to ensure campaigns executed correctly.
- Maintain documentation of campaign workflows and QA results.
Communication & Task Management
- Serve as the operational liaison between Strategists and execution teams.
- Proactively identify blockers and escalate issues that could impact timelines or quality.
- Document decisions, updates, and campaign status for internal tracking.
Process & Continuous Improvement
- Maintain and update internal trackers, calendars, and campaign checklists.
- Follow established processes and contribute suggestions for efficiency improvements.
- Learn best practices in lifecycle marketing platforms and campaign operations.
Required Skills & Experience
Required
- 1–3 years of experience in marketing, operations, project coordination, or related fields.
- Strong organizational and time management skills.
- High attention to detail and accountability.
- Clear written and verbal communication skills.
- Comfortable managing multiple timelines and stakeholders simultaneously.
Preferred
- Prior platform experience with Bloomreach and/or Klaviyo (extensive technical experience is not required, but hands-on familiarity with these platforms is highly encouraged).
- Familiarity with broader marketing automation platforms or CRM tools.
- Experience working in a fast-paced or digital agency environment.
- Background or coursework in digital marketing, lifecycle marketing, or communications.