At-a-Glance:
Are you ready to build your career by joining a global hospitality company. If so, our client is hiring a CRM Segmentation Analyst.
Position Type:
- Contract
- Hybrid (3 days office and 2 days WFM)
Required
- BA/BS in Information Technology, Database Marketing or related field or equivalent experience
- Expertise with Microsoft Office applications (Power BI, Excel, Power Point)
- Strong organizational and time management skills
- Strong communication and writing skills
- Knowledge of database marketing techniques including profiling, segmenting, extracting and data mining from large transactional databases
- Track record of working well in a variety of business situations
- Ability to work effectively within a team in a fast-paced environment
- Attention to detail and quality of work
- Experience working with campaign orchestration technologies (Simon CDP preferred)
- Experience working with marketing channels including ESP, Digital Ads, Push, SMS and Dialers
- Experience mining and analyzing data to drive actionable insights and process improvements
- Experience creating insightful dashboards using Power BI, Tableau, or related visualization tools
- Requires strong foundation in marketing concepts across digital, social, email, and call center channels.
- Attention to detail and a commitment to data security are critical
- 4+ years of experience:
- Delivering targeted audiences within a multi-channel organization
- Working with campaign orchestration technologies (Simon CDP preferred)
- Experience working with SQL or other reporting/query tools
- With reporting tools such as Power BI or Tableau
- Working with Jira or equivalent project management tools
Responsibilities:
- Segmentation Analyst, will play a crucial part in supporting our marketing campaigns by building and delivering accurate audience files across multiple channels, including direct mail, email, social media, mobile app, and SMS, using the Simon CDP platform.
- Segmentation Analyst will also create reports that guide operational, strategic, and business initiatives while conducting QA testing of segments, flows, and output files to ensure accuracy and performance.
- Responsible for ensuring all campaign files are delivered on time, error-free, and in full compliance with State, Federal, and organizational requirements.
- Deliver and post critical campaign data files, in various formats, for various internal and external business partners to a secure file platform and archive them for historical reference
- Develop operational reports and dashboards to support the team’s performance goals, as well as to research data issues and inquiries
- Establish and maintain a daily, monthly, quarterly and annual campaign calendar to ensure file deadlines are documented and understood, and necessary coverage is in place
- Carefully review and test the accuracy and quality of all data files prior to their delivery
Get in Touch:
We want to hear from you! If you think you’d be a good match, submit your resume and reach out to Trusha at (862) 895-5719 to learn more.