Company Description Global Fashion Resource Inc. is a California-based women’s clothing brand focused on effortless style and everyday comfort. The company offers trendy, fashionable pieces inspired by diverse lifestyles from the West Coast and beyond. Every product is created with careful attention to detail, quality fabrics, meticulous sewing, and thoughtful merchandising. The brand’s designs reflect a strong passion for fashion and a commitment to delivering stylish, wearable collections to customers.
Role Description The Social Media and Brand Growth Manager is a full-time, on-site role based in Los Angeles, CA. This role is responsible for managing and growing the brand’s presence across social media platforms, including planning and executing content calendars, publishing posts, and optimizing channels for engagement and follower growth. The manager will analyze performance metrics, run paid and organic campaigns, and collaborate with creative, merchandising, and e-commerce teams to ensure consistent brand messaging. Daily responsibilities include community management, influencer and partner outreach, trend monitoring, and creating or coordinating visual and written content that aligns with the brand’s aesthetic and business goals. The role also involves contributing to broader brand strategy, supporting product launches, and identifying new opportunities to increase awareness and customer loyalty.
Qualifications
- Strong social media management skills, including platform expertise (Instagram, TikTok, Facebook, Pinterest, etc.) and experience with content calendars and scheduling tools.
- Experience in digital marketing and brand growth, including campaign planning, basic paid social advertising, and performance tracking.
- Skill in content creation and storytelling, with the ability to brief or produce high-quality visual and written content that reflects brand identity.
- Analytical abilities to interpret social media and website analytics, generate insights, and make data-informed recommendations.
- Excellent communication and collaboration skills, with the ability to work cross-functionally with design, merchandising, and operations teams.
- Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Prior experience in fashion, apparel, or lifestyle brands is highly beneficial, especially in women’s wear or contemporary fashion.
- Bachelor’s degree in Marketing, Communications, Business, Fashion Merchandising, or a related field, or equivalent relevant experience.