EdTech | AI Training | Onsite
Prior experience in the Education, Training, or EdTech industry is mandatory.
About the Role
We are looking for an experienced Marketing Professional with a strong background in the education, training, or EdTech industry to join our growing team.
The role will contribute to marketing strategy, brand development, digital campaigns, lead generation, and business growth. The scope will be aligned with the candidate's experience and strengths, with opportunities to take ownership of key marketing initiatives and work closely with senior stakeholders.
Key Responsibilities
- Develop and execute marketing strategies aligned with business and growth objectives.
- Plan and manage integrated marketing campaigns across relevant channels.
- Drive initiatives to strengthen brand awareness, lead generation, customer acquisition, and engagement.
- Manage digital marketing activities including social media, paid advertising, SEO, email/EDM, content, and other relevant channels.
- Develop and oversee marketing content and communications across digital platforms.
- Analyse campaign performance, customer behaviour, and market trends to identify opportunities for improvement.
- Conduct market and competitor research, particularly within the education, training, and EdTech landscape.
- Work closely with Sales, Training, Operations, Product/Tech, and other internal stakeholders.
- Coordinate with external agencies, vendors, and marketing partners where required.
- Manage marketing calendars, campaigns, projects, and deliverables.
- Recommend new marketing initiatives, channels, and approaches to support business growth.
- Contribute to the continuous improvement of marketing processes, strategies, and customer acquisition efforts.
Requirements
- Strong understanding of the education/training customer journey, market landscape, and acquisition dynamics.
- Demonstrated experience developing and executing marketing strategies and integrated campaigns.
- Strong knowledge of digital marketing, brand, content, performance marketing, or growth marketing.
- Experience with lead generation, customer acquisition, and conversion optimisation.
- Strong analytical and commercial mindset, with the ability to connect marketing activities to business outcomes.
- Excellent communication, project management, and stakeholder management skills.
- Ability to work independently and manage multiple marketing initiatives in a fast-paced environment.
- Experience managing agencies, vendors, projects, or marketing teams is an advantage.
- Experience in AI training, professional education, lifelong learning, higher education, vocational training, or EdTech is highly advantageous.
Ideal Candidate
We are looking for a marketing professional who understands both marketing and the education business.
The ideal candidate will have experience working in an education or EdTech environment and be comfortable balancing strategic thinking with hands-on execution.
Candidates with experience across marketing strategy, brand, digital marketing, performance marketing, growth, or marketing leadership are encouraged to apply.
What We Offer
- Opportunity to contribute to a growing EdTech and AI training business.
- Broad involvement across marketing, brand, digital, and growth initiatives.
- Opportunity to take ownership of high-impact marketing projects.
- Collaborative and fast-paced working environment.
Application
If you have a strong marketing background within the education, training, or EdTech industry and are looking for an opportunity to make a meaningful impact, we would love to hear from you.
Please submit your CV and a brief overview of your relevant marketing experience.