Company Overview
For more than 50 years, DTN has been one of Michigan's leading property management, construction, development, and ownership companies of multifamily properties. DTN seeks to create and deliver unique experiences for those choosing a DTN home or apartment.
Job Summary
The Digital Marketing Manager is responsible for the implementation, oversight and troubleshooting of various marketing-related software programs and digital marketing strategy. This role focuses on increasing brand awareness and qualified leads, driving digital traffic and conversions, enhancing resident experience, and improving operational efficiency through digital tools and analytics.
As a Digital Marketing Manager, your primary responsibilities include:
- Collaborate with Operations and Executive Leadership to align marketing initiatives with occupancy, revenue, customer experience, and portfolio performance goals
- Support digital marketing strategy, campaign execution, launch planning, lead generation, and performance reporting
- Assist with annual marketing budget planning, forecasting, vendor evaluations, and performance reviews while developing, managing, and monitoring digital marketing budgets
- Analyze portfolio performance data and provide strategic recommendations regarding budget allocation, marketing initiatives, operational improvements, campaign optimization, and revenue growth opportunities
- Develop, maintain, and distribute recurring reporting on website traffic, lead sources, advertising performance, conversion metrics, occupancy trends, reputation scores, SEO rankings, and marketing return on investment
- Manage and optimize paid search, display advertising, retargeting, geofencing, SEO, social media advertising, ILS performance, Google Ads, and other digital marketing efforts based on portfolio needs and performance
- Oversee listing accuracy, content quality, and performance across internet listing services
- Work with the Director of Marketing and Marketing Managers to maintain and optimize websites, fresh content, SEO, conversion performance, mobile responsiveness, landing pages, alt tags, Google, Bing, and Apple Business Profiles, local search, maps listings, and online visibility
- Maintain consistency of branding, messaging, photography, videography, virtual tours, and digital assets across websites, social channels, advertising platforms, and marketing materials
- Serve as the primary administrator and strategic owner of marketing technology platforms, including CRM systems, integrations, data flow, lead sources, tracking emails, tracking numbers, user access, troubleshooting, automation, and leasing workflows
- Coach and train onsite teams on digital marketing platforms, CRM systems, reputation management tools, AI technology, reporting tools, and marketing best practices while maintaining troubleshooting guides and resources
- Oversee reputation management program, including troubleshooting and coordination with Operations and property teams
- Manage the DTN Perks Program, monthly marketing checklists and updates, corporate mass emails, and relationships with third-party marketing agencies, advertising partners, technology vendors, and internet listing service providers
- Evaluate emerging technology, artificial intelligence, and automation opportunities that improve operational efficiencies, customer experience, lead conversion, and reporting capabilities
Core Candidate Qualities:
- 3+ years of experience in property management, hospitality, or retail industries
- Proficient with computers and various software platforms including but not limited to Microsoft Word, Outlook, Excel, and PowerPoint
- Strong analytical skills with the ability to interpret performance data, identify trends, and make strategic recommendations.
- Experience managing digital advertising campaigns, marketing technology platforms, CRM systems, AI tools, and analytics platforms.
- Experience managing third-party vendors, agency relationships, marketing budgets, and performance expectations.
Benefits:
- Health, Vision, and Dental Coverage
- Competitive 401K package
- Paid Time Off/Paid Holidays
- 8 Hours Paid Annual Volunteer Time
- Education Reimbursement
- Mileage Reimbursement
- Rental Discount at Select DTN Properties
- Ongoing Training, Mentorship and Job Shadowing
- Growth Opportunity