Web Spiders Group is looking for a highly driven Marketing Manager who can own and execute end-to-end marketing initiatives to drive brand visibility, lead generation, customer acquisition, and product adoption across global markets.
Experience: 2 - 6 Years
Location: Kolkata (Onsite)
Education: MBA/PGDM in Marketing from a reputed B-School preferred
Key Responsibilities
Strategic Marketing & Brand Building
- Develop and execute comprehensive marketing strategies aligned with business objectives and revenue goals.
- Build brand awareness for Web Spiders, SpiderX AI, and other company offerings across domestic and international markets.
- Define product positioning, messaging, and value propositions for AI, Voice AI, SaaS, and enterprise technology solutions.
- Collaborate with leadership, sales, product, and customer success teams to create go-to-market strategies.
Demand Generation & Growth Marketing
- Plan and execute multi-channel lead generation campaigns.
- Drive inbound marketing initiatives through content, SEO, SEM, social media, webinars, email marketing, and marketing automation.
- Develop account-based marketing (ABM) campaigns targeting enterprise decision-makers.
- Manage performance marketing campaigns across Google, LinkedIn, Meta, and other relevant channels.
- Monitor marketing funnel metrics and optimize conversion rates.
Product Marketing
- Lead product launch campaigns and market expansion initiatives.
- Create sales enablement materials including brochures, presentations, case studies, whitepapers, and product collateral.
- Conduct competitor analysis, customer research, and market intelligence activities.
- Work closely with product teams to translate technical capabilities into compelling business value propositions.
Content & Digital Marketing
- Own the company’s digital presence across websites, blogs, social media platforms, and industry communities.
- Develop high-quality content strategies focused on AI, Voice AI, Customer Experience, SaaS, and enterprise technology.
- Coordinate with internal and external content creators, designers, and agencies.
- Improve website traffic, engagement, and lead conversion through data-driven initiatives.
Events, Partnerships & PR
- Plan and execute webinars, virtual events, industry conferences, and customer engagement programs.
- Build relationships with industry associations, media partners, analysts, and technology partners.
- Support PR, thought leadership, and executive branding initiatives.
Analytics & Reporting
- Define and track marketing KPIs including MQLs, SQLs, pipeline contribution, CAC, ROI, and campaign performance.
- Prepare regular reports and recommendations for senior management.
- Utilize marketing analytics tools to identify growth opportunities and optimize campaign effectiveness.
Required Skills & Qualifications
Must Have
- 2+ years of experience in B2B marketing, SaaS marketing, technology marketing, or digital marketing.
- Strong understanding of lead generation, demand generation, and digital marketing channels.
- Experience managing campaigns across Google Ads, LinkedIn Ads, email marketing, and social platforms.
- Excellent written and verbal communication skills.
- Strong analytical mindset with the ability to interpret data and make marketing decisions.
- Experience using CRM and marketing automation tools.
Preferred
- MBA/PGDM in Marketing from a reputed B-School.
- Experience marketing AI, SaaS, Enterprise Software, Voice AI, CX Technology, or IT Services.
- Familiarity with HubSpot, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar tools.
- Exposure to international B2B markets including North America, UK, APAC, or Middle East.
- Experience working in a fast-paced startup or product-led technology environment.
Interview Process
- Application review
- 5–10 minute initial screening call with the TA team
- Technical interviews {Domain specific}
- Practical test conducted in the presence of a panel member
- Role match & offer