Position Title: TikTok Shop Affiliate Specialist
Department: Marketing & Creator Operations
Reports To: Director of Content and Community
Location: Remote — US & LATAM
Job Type: Full-Time
Company Overview
Our client a fast-growing US-Based pet brand selling innovative tools that have quickly become essentials in millions of homes.
Their products reach customers through their direct-to-consumer store and major retailers. Creator-led commerce—especially on TikTok Shop—is one of their fastest-growing acquisition channels.
Position Summary
We are seeking an organized, proactive, and creator-obsessed TikTok Shop Affiliate Specialist to support the daily operations and scaling of our creator program.
In this hands-on role, your primary mission is to ensure our affiliate pipeline never stalls. You will drive daily outreach, manage creator sample fulfillment, coordinate automated communications, moderate our creator community, and analyze short-form content patterns that generate revenue. Working directly with our Director of Content and Community, you will turn high-level campaign plans into consistent operational action that directly impacts month-over-month affiliate GMV.
Key Responsibilities
1. TikTok Shop & Affiliate Operations
- Support the day-to-day execution and operational health of the client's TikTok Shop affiliate program.
- Build, launch, and optimize creator outreach campaigns and automated follow-up sequences using Cruva.
- Review incoming sample requests, evaluating creators based on audience fit, content quality, and sales potential.
- Coordinate time-sensitive sample fulfillment workflows directly with our warehouse logistics team.
- Monitor TikTok Shop account health, handle documentation, manage support tickets, and resolve operational roadblocks quickly.
- Track program risks, performance gaps, and activation metrics, reporting insights directly to the Affiliate Marketing Manager.
2. Campaign Execution & Content Analysis
- Help execute affiliate campaigns, creator contests, seasonal challenges, and performance incentives.
- Clear campaign details, deadlines, and deliverables to creators; track participation and follow up to drive posting volume.
- Analyze creator content to identify why specific videos win or underperform (evaluating hooks, lighting, product demonstrations, pacing, and calls-to-action).
- Translate winning content patterns into actionable creator briefs and share performance insights with internal teams.
- Develop and test new campaign angles to reactivate dormant creators and underutilized communication channels.
3. Community Management & Engagement
- Act as the frontline voice for the brand across TikTok Shop Affiliate Center Messages and our Creator Discord.
- Foster an active, supportive creator community by posting announcements, content inspiration, challenge updates, and actionable tips.
- Answer creator inquiries promptly, ensuring affiliates feel supported rather than treated as transactional partners.
- Utilize AI and automation tools to streamline recurring reminders, updates, and creator follow-ups.
4. Ambassador, UGC & Social Strategy Support
- Support the reactivation and ongoing management of our ambassador program via Upfluence.
- Source UGC creators for scripted ad content, retail push campaigns, and new product launch initiatives.
- Support the broader organic social strategy by scheduling approved short-form content in Later.
- Edit raw UGC clips into platform-native, high-converting social posts across TikTok, Instagram, Facebook, and YouTube.
Required Qualifications & Experience
- Experience: Minimum of 2 years of hands-on experience managing or supporting a TikTok Shop affiliate program for a CPG/consumer brand (outside of the fashion category).
- Platform Knowledge: Proficiency with TikTok Shop Affiliate Center, short-form social platforms, and creator management software. Direct experience with Cruva, Upfluence, Discord, and Later is strongly preferred.
- Content Literacy: Strong instincts for short-form video mechanics—you know what makes a compelling hook, a smooth product demo, and a converting call-to-action.
- Technical Skills: Experience utilizing AI tools and workflows to automate repetitive creator communication and task management. Basic short-form video editing skills.
- Soft Skills: Exceptional organizational skills, high attention to detail, proactive problem-solving, and strong written communication skills tailored for creator relationships.
Key Performance Indicators (KPIs)
- Outreach & Activation: Consistency of creator outreach and speed of sample request processing.
- Creator Participation: Increase in creator posting volume and participation rate in active campaigns.
- Community Engagement: Response time and engagement levels within Discord and Affiliate Center messages.
- Revenue Impact: Measurable contribution to overall month-over-month TikTok Shop affiliate GMV growth.
What We Offer
- Work Environment: 100% Fully Remote work structure (US-based).
- Time Off: Paid Time Off (PTO) package plus quarterly flex days to recharge.
- Career Growth: Professional development support and opportunities to grow within a high-growth e-commerce brand.