Required Skills & Experience
• Expert-level Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA) experience with a proven track record designing, optimizing, and governing customer journeys in an enterprise environment
• Experience designing complex multi-channel customer journeys across email, SMS, push notifications, mobile app, and other digital channels
• Strong expertise in audience segmentation, decisioning, triggers, journey logic, and personalization strategy, with the ability to translate business requirements into scalable journey frameworks
• Experience developing reusable journey architectures, templates, standards, and governance models that can be leveraged across multiple campaigns and business units
• Hands-on experience owning UAT, journey testing, and production readiness decisions, including distinguishing defects from enhancements and driving resolution prior to launch
Nice to Have Skills & Experience
• Experience with Adobe Experience Platform (AEP), including Real-Time Customer Profiles, identity resolution, and audience creation
• Experience with Knak and modular content design frameworks used for scalable journey execution
• Knowledge of dynamic content frameworks and advanced personalization strategies
• Experience with additional marketing automation and orchestration platforms such as Adobe Campaign, Salesforce Marketing Cloud, Braze, or Oracle Responsys
• Experience with API integrations, Customer Data Platforms (CDPs), and MarTech ecosystem architecture supporting customer journey orchestration
Job Description
Owns the design of scalable, multi-channel customer journeys within AEP/AJO, translating marketing intent into structured journey logic and reusable frameworks.
Key Responsibilities:
- Design cross-channel journey architecture (email, SMS, push, app, etc.)
Define:
- Segmentation and audience logic
- Decisioning rules and triggers
- Personalization strateg
- Frequency and cadence controls
- Establish reusable journey patterns and templates
- Guide how content is structured for use in:
- Knak modular templates
- Dynamic content frameworks
- Own UAT decisions (defect vs enhancement)