PR & Influencer Lead | £40k-£50k | Manchester based (Onsite mainly)
We're working with a fast-growing, contemporary fashion brand on a brand new PR & Influencer Lead role — and it's a brilliant one.
This brand is all about considered, wardrobe-essential pieces that make you feel confident — think elevated design, premium quality, and a strong sense of community over trend-chasing. They're scaling fast, and PR/influencer/events have been merged into one senior role reporting straight into the Head of Brand Marketing. Loads of scope, loads of trust, and a real seat at the table.
What you'll be doing:
- Owning the influencer strategy end-to-end — outreach, negotiation, briefing, execution and reporting, tracking performance.
- Building genuine relationships with creators, talent, agencies and tastemakers across fashion, lifestyle and culture
- Managing the day-to-day relationship with their PR agency, plus building your own journalist and editor contacts
- Planning and delivering standout events — social, internal, and Christmas — all beautifully on-brand
- Managing the annual events budget alongside the Head of Brand Marketing
- Line managing a PR & Marketing Assistant, with genuine scope for the team (and your remit) to grow
- Shaping influencer strategy for 2027 — this is a blank page, not a "keep the lights on" role
Who they want:
- A senior, confident PR/Influencer operator who can be the most experienced person in the room and run things solo when needed
- Someone who's worked for a brand with real brand DNA — not solely a fast-fashion background. They care deeply about how you present, and want someone who's used to keeping every touchpoint on-brand
- A strong existing network across creators, media and agencies — happy to be down in London regularly meeting them
- Someone commercially minded — you know influencer marketing isn't just about awareness, it drives revenue too
- A safe pair of hands who's confident working closely with senior stakeholders/founders, and comfortable being hands-on as well as strategic
Process: two stages — an initial Teams call, then a second stage in person.
If that sounds like you (or someone you know), drop me a message or send your CV over — always happy to have a confidential chat about it first.