Key Responsibilities
- Plan, execute, and optimise digital marketing campaigns across paid media (specifically Google Ads and LinkedIn Ads) and search.
- Manage multiple client campaigns simultaneously, ensuring quality, timelines, and performance targets are met.
- Develop comprehensive growth strategies tailored to achieve specific client business objectives.
- Monitor, analyse, and optimise campaign performance, using platforms like Google Analytics and Looker Studio to provide actionable insights and maximise ROI.
- Identify opportunities to integrate AI tools (e.g., ChatGPT, Claude) into marketing processes to improve campaign execution, research, and reporting.
- Build and manage marketing automation workflows using modern no-code/low-code platforms (e.g., Zapier, Make, Hubspot, or n8n).
- Develop prompt libraries and AI-assisted workflows to boost team productivity and creative output.
- Evaluate emerging AI technologies and recommend practical, revenue-driving applications for clients and internal teams.
- Guide SEO and content strategies, ensuring digital assets are optimised for modern search (including early adoption of GEO and AEO principles).
- Use AI tools to assist in ideating and drafting foundational marketing copy for ads, landing pages, and emails.
- Collaborate effectively with internal creative and development teams to bring integrated campaigns to life.
- Present campaign strategies, performance reports, and actionable recommendations directly to clients.
- Work closely with Business Development and Account Management teams to ensure strategic alignment.
- Build trusted client relationships through proactive communication and marketing advice.
Key Requirements
- 5–8 years of experience in digital marketing, preferably within an agency or fast-paced digital environment.
- Proven track record of managing end-to-end digital campaigns from strategy through to optimisation and reporting, for regional or global clients.
- Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads) with a strong grasp of multi-channel strategies.
- Strong practical experience using AI tools (e.g., OpenAI, Anthropic) for marketing productivity, research, and content ideation.
- Experience building marketing automation workflows using tools like Zapier, Make, or similar platforms.
- Solid foundational knowledge of SEO and digital content best practices.
- Strong analytical skills with experience using Google Analytics, Looker Studio, or similar data visualisation tools.
- Excellent presentation and stakeholder management skills, comfortable communicating complex strategies to clients.
- Hands-on experience with advanced automation platforms like n8n, or familiarity with AI orchestration (e.g., Claude Projects, OpenAI Assistants, API integrations).
- Hands-on experience with Programmatic (DSP) platforms.
- Specific experience implementing Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO) strategies.
- Experience planning and executing webinars (promotion, registration, and lead nurturing).