Job Description:
We are an innovation-focused group within a large, established organization, focused on identifying emerging technologies, supporting high-growth companies, and developing new opportunities for strategic growth.
The team works at the intersection of venture investing, emerging technology, entrepreneurship, and corporate innovation. We partner with founders, industry leaders, internal stakeholders, and external organizations to explore new ideas and help bring promising concepts to market.
The Opportunity
We are seeking a Digital Content & Community Manager to lead the development and execution of our digital content and community engagement strategy.
This is a highly hands-on role for an exceptional writer and digital marketer who can take complex topics involving technology, innovation, investment, and business strategy and turn them into compelling, accessible content.
The individual will own content development and channel management across social media, newsletters, blogs, and web properties while helping create digital programming that strengthens relationships across our broader innovation ecosystem.
The ideal candidate combines strong editorial instincts with digital marketing expertise and a demonstrated ability to build audiences and increase engagement through original content.
Key ResponsibilitiesContent Strategy & Creation
- Develop original short- and long-form content for social media, newsletters, blogs, websites, and other digital channels.
- Create executive-level thought leadership content in partnership with senior leadership.
- Turn investment news, company milestones, founder stories, partnerships, and strategic initiatives into engaging digital narratives.
- Develop messaging frameworks that support the organization's broader strategic priorities.
- Maintain consistent editorial standards, messaging, voice, and tone across channels.
- Identify new content opportunities based on industry developments, audience interests, and organizational priorities.
Social Media & Executive Presence
- Own and manage the organization's primary social media presence, with a particular emphasis on LinkedIn.
- Support senior leaders in developing a consistent and credible digital presence through content development, publishing cadence, and engagement strategy.
- Build and maintain an editorial calendar aligned with investments, partnerships, product or company launches, events, and other milestones.
- Monitor audience engagement and help foster meaningful conversations with founders, industry professionals, partners, and other stakeholders.
- Analyze channel performance and continually optimize content based on engagement and audience growth.
Newsletter, Blog & Website
- Lead newsletter strategy, content development, editing, and production.
- Write and edit articles covering portfolio companies, founder stories, market perspectives, emerging technologies, and ecosystem developments.
- Manage and maintain website content to ensure information remains current, engaging, and aligned with organizational priorities.
- Develop an effective content repurposing strategy, transforming long-form material into social content and expanding successful social topics into deeper editorial pieces.
Digital Programming & Community Engagement
- Develop and manage recurring digital programming such as virtual roundtables, Q&A sessions, founder discussions, interviews, and industry conversations.
- Create opportunities to connect portfolio companies, business leaders, strategic partners, and other members of the innovation ecosystem.
- Support communications and engagement initiatives involving advisors, partners, and other key stakeholders.
- Identify creative ways to increase participation and strengthen relationships across the organization's digital community.
Analytics & Optimization
- Track social media growth, engagement, newsletter performance, website traffic, and other relevant digital metrics.
- Develop regular reporting and provide actionable insights to leadership.
- Establish appropriate KPIs for content and community initiatives.
- Experiment with new content formats, channels, and engagement strategies and adjust based on performance.
Qualifications
- 5-8+ years of experience in digital marketing, content strategy, editorial, communications, social media, or community development.
- Exceptional writing and editing skills, including experience producing both short-form and long-form B2B content.
- Demonstrated success managing and growing professional social media channels, particularly LinkedIn.
- Experience developing thought leadership content for executives or senior business leaders.
- Strong understanding of digital marketing principles and audience development.
- Experience managing newsletters, blogs, websites, and editorial calendars.
- Ability to understand complex business and technology topics and communicate them clearly to a broader audience.
- Familiarity with social media analytics, content management systems, and email marketing platforms.
- Strong organizational and project management capabilities.
- Comfortable managing multiple content initiatives simultaneously.
- Ability to work independently while collaborating effectively with senior leaders and cross-functional stakeholders.
- Comfortable operating in an entrepreneurial, fast-moving environment.
Preferred Experience
Experience working within one or more of the following environments is particularly valuable:
- Venture capital or corporate venture groups
- Startups or high-growth technology companies
- SaaS organizations
- Enterprise technology
- Innovation or emerging technology teams
- B2B technology marketing
What Success Looks Like
Success in this role will include:
- Establishing a consistent pipeline of high-quality digital content across social, newsletter, blog, and web channels.
- Increasing audience engagement and visibility within the startup, technology, and innovation ecosystem.
- Developing compelling stories around investments, founders, partnerships, emerging technologies, and strategic initiatives.
- Strengthening executive thought leadership and digital presence.
- Building repeatable content processes that allow the organization to scale its digital presence efficiently.
- Creating a more engaged community of founders, partners, business leaders, and other ecosystem participants.