Performance Marketing Manager (all genders) Focus Paid Social - Remote or Hamburg
A fast-growing, VC-backed B2B SaaS scale-up is digitizing skilled trades businesses across Europe — with 30,000+ customers, a 4.9-star Google rating across 700+ reviews, and backing from top-tier international investors. This position owns the Paid Social channel end-to-end and helps shape the shift from manual campaign management to a scalable, tool-driven performance marketing engine.
Why this move is worth it
- 30,000+ skilled trades businesses as the customer base, a 4.9-star Google rating with 700+ reviews, live in 11 countries and expanding further across Europe
- Backed by a strong Series B round from top-tier international VCs, with total funding past the €50M mark
- Team has more than doubled in just over a year, and marketing alone has grown from 7 to 20+ people in 18 months — clear structure with a dedicated Performance Marketing sub-team
- Transition from manual Ads Manager work to a dedicated scaling platform for Paid Social
- An unusual setup: B2B product with smart AI features (including AI-assisted quote generation), but a consumer-like end audience (trades business owners and office managers) — performance marketing meets B2C mechanics
What you'll do
- Take full ownership of Paid Social performance, from setup and execution through to optimization and reporting
- Plan, launch, and continuously refine campaigns against clear KPIs (e.g. CPA, ROAS, pipeline impact)
- Turn campaign data into actionable insights that drive better results
- Run structured A/B tests and scale what works within your channel
- Partner closely with Brand, Content, and RevOps to sharpen creatives, messaging, and funnel performance
- Help build out tracking, attribution, and reporting infrastructure for reliable decision-making
- Spot and test new growth opportunities within your channel
- Keep up with platform changes, trends, and AI-driven or automation-based improvements
What you'll be measured on
- Campaign performance against CPA, ROAS and pipeline impact
- Successful scaling of tested approaches beyond your own channel
- Contribution to a reliable tracking and reporting setup for data-driven decisions
How you'll grow
- Onboarding: 2–3 weeks on-site in Hamburg for team integration and ramp-up
- Individual learning budget plus your own ChatGPT+ license for daily AI-tool use
- Direct exchange with the Performance Marketing Team Lead, embedded in a fast-growing, increasingly structured marketing team
Apply if you bring at least the following
To make good use of your time and ours, you should already meet the core requirements.
- 2–3+ years of hands-on experience in performance marketing in a data-driven environment
- Deep Meta expertise is a must; additional Paid Social channel experience (e.g. TikTok) is a plus — pure LinkedIn experience won't help much here
- Proven track record of owning and optimizing campaigns with clear performance impact
- Solid command of tracking and analytics tools (e.g. GA4, Google Tag Manager)
- A structured testing practice and willingness to get it wrong sometimes
- Strong ownership mindset, proactive and solution-oriented working style
- Fluent English (C1/C2) — German is a plus but not required
If you don't currently meet these points, we unfortunately can't guarantee a response for this position.
Who this is for
This role suits performance marketers from either B2C or B2B backgrounds who bring real drive and a hunger for testing — KPI knowledge can be built on the job, intrinsic motivation can't. If you're looking for your next step into a growing, well-funded SaaS scale-up with real room to shape things, let's talk.
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