ABOUT VAJRA.SOCIAL
VAJRA.SOCIAL is a modern growth and digital marketing company focused on helping businesses generate qualified leads, acquire customers and build scalable marketing systems.
We combine Performance Marketing + Creative + AI + Automation + Data + Growth Strategy.
We are looking for someone who can think beyond traditional digital marketing and take ownership of the complete customer acquisition journey.
ABOUT THE ROLE
This is NOT a traditional Social Media Executive role.
You will work across:
Strategy → Research → Creative → Ads → Funnels → CRM → AI → Automation → Analytics → Conversion
We are looking for a hands-on, curious and commercially minded person who can understand a business problem, build a marketing solution, execute it, analyse the results and improve it.
KEY RESPONSIBILITIES
- PERFORMANCE MARKETING
- • Plan, launch and optimise Meta Ads campaigns
- • Work on Google Ads and lead-generation campaigns
- • Conduct audience and competitor research
- • Build retargeting strategies
- • Monitor CPL, CAC, ROAS, CTR and conversion rates
- • Optimise campaigns based on performance
- • Work with Meta Pixel, CAPI, GA4 and GTM
- GROWTH & MARKETING STRATEGY
- • Understand business and client objectives
- • Research markets, competitors and target audiences
- • Develop customer personas and acquisition strategies
- • Build lead-generation funnels
- • Develop offers, messaging and positioning
- • Identify growth opportunities
- • Analyse the customer journey and conversion bottlenecks
- CREATIVE & CONTENT
- • Develop high-performing ad concepts
- • Write hooks, headlines, ad copy and CTAs
- • Create creative briefs
- • Develop Reels, UGC and short-form content concepts
- • Write scripts for advertisements and social content
- • Analyse creative performance
- • Continuously test new creative angles
- • Use tools such as Canva, CapCut and AI creative tools
- AI & GENERATIVE AI
- • Work extensively with ChatGPT, Claude, Gemini and other AI tools
- • Use AI for research, ideation, content and analysis
- • Develop effective prompts and AI workflows
- • Experiment with AI-powered marketing tools
- • Explore AI agents and intelligent marketing systems
- • Identify opportunities to use AI to improve marketing efficiency
- MARKETING AUTOMATION
- • Build workflows using n8n, Make, Zapier or similar platforms
- • Connect lead-generation platforms with CRMs
- • Automate lead qualification and routing
- • Build WhatsApp and email follow-up workflows
- • Work with APIs and webhooks
- • Automate reporting and repetitive marketing tasks
- ANALYTICS & CRO
- • Analyse campaign and funnel performance
- • Monitor marketing dashboards
- • Identify conversion bottlenecks
- • Conduct A/B testing
- • Analyse customer acquisition data
- • Make data-driven recommendations
- • Improve landing pages and conversion rates
- SALES & CONVERSION
- • Understand lead quality and sales feedback
- • Identify why leads are not converting
- • Improve lead qualification processes
- • Develop follow-up strategies
- • Work with sales/business-development teams
- • Connect marketing performance with actual revenue
- CLIENT & PROJECT MANAGEMENT
- • Handle multiple campaigns/projects
- • Understand requirements and create execution plans
- • Take ownership of assigned projects
- • Prepare performance reports
- • Present insights and recommendations
- • Coordinate with internal teams and clients
REQUIRED SKILLS
• 1–4 years of experience in Digital Marketing, Performance Marketing, Growth Marketing or related fields
• Hands-on Meta Ads experience
• Understanding of Google Ads
• Strong understanding of lead generation and marketing funnels
• Good copywriting and creative thinking
• Strong analytical and problem-solving skills
• Comfortable using AI tools
• Understanding of CRM and marketing automation
• Strong communication skills
• Ability to work independently
• Fast learner with a strong experimentation mindset
GOOD TO HAVE
• n8n / Make / Zapier
• GA4 / Google Tag Manager
• Meta Pixel / Conversions API
• Looker Studio
• CRM platforms
• WhatsApp automation
• APIs / Webhooks
• Basic HTML/CSS
• Basic Python
• Landing-page optimisation
• CRO
• UGC/content creation
• AI agents and automation
• Sales / Business Development experience
WHO WE ARE LOOKING FOR
Someone who:
• Thinks in terms of business outcomes, not just tasks
• Loves experimenting with new tools and technologies
• Is comfortable with numbers and analytics
• Understands both creative and performance marketing
• Can move from strategy to execution
• Takes ownership
• Learns quickly
• Uses AI as a productivity and problem-solving tool
• Is curious about automation and emerging technology
• Doesn't need to be spoon-fed every task
NOT THE RIGHT FIT IF:
• You only want to schedule social-media posts
• Your primary skill is Canva
• You only have theoretical marketing knowledge
• You need instructions for every task
• You dislike numbers and analytics
• You don't experiment
• You see AI only as a content-writing tool
• You focus on activity instead of results
HOW SUCCESS WILL BE MEASURED
We care about business outcomes.
Qualified Leads → Opportunities → Customers → Revenue
Key metrics may include:
CPL | CAC | ROAS | CTR | CVR | Lead Quality | Conversion Rate | Revenue
HOW TO APPLY
Send your CV along with relevant portfolio/work samples.
Also answer this question in your application:
“If we gave you ₹1,00,000 to generate qualified leads for a business, what would you do in your first 30 days?”
We are more interested in how you THINK than how impressive your resume looks.
BUILD. TEST. LEARN. SCALE.
VAJRA.SOCIAL