About the job
Contract Duration: 3 months
Start: Immediate
Work Mode: Monday to Friday, 9am to 5pm
Role Overview:
We are seeking a Product & Marketing Analytics Specialist to define the key metrics and tracking requirements across the customer journey, from initial acquisition through to account funding. The specialist will develop detailed analytics specifications and oversee the implementation carried out by the third-party investor application vendor, ensuring that all tracking is accurately configured and validated while the vendor manages the underlying application code and releases.
Key Responsibilities:
- Translate acquisition and commercial questions into measurable funnel stages and an implementation backlog.
- Specify GA4, Google Tag Manager, AppsFlyer and, where selected, Amplitude/PostHog/Mixpanel instrumentation across web and mobile surfaces.
- Define privacy-aware consent, identity and attribution behaviour without creating an inappropriate enterprise client master.
- Write vendor-ready specifications and independently validate iOS/Android SDK and tag behaviour after implementation.
- Separate unavoidable regulated-onboarding friction from remediable UX drop-off and report both clearly.
- Advise on campaign performance metrics and controlled experimentation; do not execute campaigns or media buying
What We're Looking For:
- Deep GA4 and Google Tag Manager experience plus at least one relevant mobile/product analytics platform.
- Mobile SDK and web instrumentation knowledge, including the practical differences between app and browser event collection.
- Demonstrated experience writing tagging specifications for a third party and then assuring that implementation.
- Funnel/drop-off analysis and A/B test design, including judgement when traffic is too low for a reliable test.
- Strong consent, privacy, PII minimization and identity-resolution awareness.
- Clear specification writing and confident coordination with a third-party application vendor.
If you are interested in this opportunity, please click “Apply” to submit your application.