Marketing Manager – International Cardiology
KenkoTech Futures · Netherlands / Europe (hybrid)
Marketing Manager – International Cardiology
🔸 Netherlands preferred / Flexible European location
🔸 Invasive Cardiology / Cath Lab
🔸 Product Marketing | Commercialisation | Go-to-Market
🔸 Product Launches | Sales Enablement | Global Marketing
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About the Role:
Our client is a growing cardiovascular technology company developing innovative solutions designed to improve decision-making and workflows within Invasive Cardiology and the cath lab.
They are looking for a Marketing Manager – International Cardiology to take ownership of global marketing activities across their portfolio, with a particular emphasis on downstream marketing, commercialisation and sales activation.
This is a highly visible role combining strategic product marketing with hands-on execution. You'll work closely with Sales, Product, Clinical and other internal stakeholders to bring new technologies to market, develop compelling commercial messaging and support adoption across international markets.
A major focus will be supporting the introduction of an innovative new technology that challenges the traditional wire-based approach used within the cath lab, making this a particularly exciting opportunity for someone experienced in launching disruptive cardiovascular technologies.
What You'll Do:
• Lead downstream marketing and commercialisation activities across the advanced cardiology portfolio
• Develop and execute global go-to-market and product launch strategies
• Work closely with Sales to develop campaigns, tools and materials that support commercial execution and customer engagement
• Create sales enablement materials, presentations, brochures, messaging and other customer-facing content
• Translate complex clinical and technical concepts into clear, compelling commercial value propositions
• Support the launch and market adoption of innovative new cardiovascular technologies
• Develop marketing campaigns that increase awareness, engagement and product adoption
• Support major international cardiology congresses, events and product-related activities
• Partner with Product, Clinical, Sales and other teams to align marketing strategy with the product and innovation roadmap
• Gather market, customer and competitive insights to help shape positioning and commercial strategy
• Communicate effectively with a broad range of stakeholders, from highly clinical and technical audiences through to commercial and business teams
Ideal Candidate Qualifications:
• Strong experience within product marketing, marketing management or commercial marketing in medical technology
• Experience within interventional/invasive cardiology, cardiovascular technology or the cath-lab environment is strongly preferred
• Proven experience in downstream marketing and commercialisation
• Experience supporting new product launches and go-to-market strategy
• Strong track record of partnering with and enabling Sales teams
• Able to translate complex clinical or technical products into clear commercial messaging
• Comfortable developing marketing materials and executing campaigns directly rather than operating purely at a strategic level
• Strong stakeholder-management skills and confidence working with clinical, technical and commercial teams
• Comfortable challenging ideas, influencing stakeholders and operating in a fast-moving environment
• International or global marketing experience
Highly Desirable:
• Experience marketing technologies directly to interventional/invasive cardiologists and cath-lab stakeholders
• Experience within coronary intervention, cardiovascular imaging, physiology or related interventional technologies
• Experience commercialising disruptive or category-creating medical technology
• Exposure to both upstream and downstream product marketing
• Experience supporting major cardiology congresses and KOL engagement
• Experience working across European and US markets
• Background within a smaller, growing medical technology company where you have needed to combine strategy with hands-on execution
Location & Work Environment:
The Netherlands is the preferred location, with regular access to the company's Dutch office.
Exceptional candidates elsewhere in Europe may also be considered where they are able to travel to the Netherlands on a regular basis.
This is a global role within a smaller, entrepreneurial organisation, so the successful candidate will need to be comfortable moving between strategy and execution - shaping commercial direction while also producing the campaigns, messaging and sales tools required to make it happen.
You'll be joining at an exciting point in the company's growth, with the opportunity to play a central role in the commercialisation and launch of innovative interventional cardiology technology.