Job Summary:
Cube Self Storage is a fast-growing self storage brand operating across Malaysia, Vietnam, Hong Kong, and the United Kingdom. Our IT & Marketing Department operates as a centralised internal agency — a Vietnam-based hub team serving all markets — with in-market support in Malaysia led by our Brand & MarCom Manager.
As Marketing Coordinator, you will be the on-the-ground execution arm of the Malaysia marketing function. This is a multi-faceted role spanning three areas: marketing operations (system management, publishing, reporting), brand support (campaign coordination, asset management), and content support (social media, copywriting, and Chinese-language content for all countries). You will work closely with the Brand & MarCom Manager in Malaysia and collaborate daily with the Vietnam hub team.
This is an excellent role for someone who is organised, digitally fluent, comfortable wearing multiple hats, and wants to grow within a technology-driven marketing team in an expanding regional business.
Role & Responsibility:
Marketing Coordination
- Coordinate marketing campaigns across digital and offline channels.
- Support the planning and execution of promotional activities.
- Coordinate with internal departments to ensure marketing materials are delivered on time.
- Maintain marketing calendars and project timelines.
Marketing Operations
- Publish and schedule content across social media platforms (Facebook, Instagram, LinkedIn, Google Business) for all facilities
- Update and maintain facility pages on the Cube website — copy, images, offers, and local information
- Support the rollout and day-to-day use of marketing systems including the CRM, social scheduler, and campaign tools
- Prepare and distribute weekly/monthly marketing performance reports using dashboards and analytics tools
- Coordinate marketing materials for new facility openings — checklists, timelines, asset readiness
- Liaise with the Vietnam hub team on campaign scheduling, content delivery, and system updates
- Monitor lead flow from digital campaigns and flag issues to the MarTech team promptly
Brand & Communication Support
- Support the Brand & MarCom Manager in executing brand campaigns across all markets
- Coordinate production of brand materials — digital ads, signage briefs, promotional assets — liaising with designers and vendors
- Maintain the brand asset library — ensure all materials are up to date, correctly versioned, and accessible to the team
- Assist with photography and visual content coordination for applicable facilities
- Monitor brand consistency across all Malaysia-facing platforms and flag discrepancies
Content & Digital Marketing Support
- Write and edit English-language social media captions, website copy, and email content for all countries campaign
- Use AI-assisted tools (Claude, ChatGPT) to support content generation, editing, and translation workflows
- For candidates with Chinese language proficiency: produce Mandarin/Cantonese social media content and copy for Malaysia and Hong Kong markets
- For candidates with Chinese language proficiency: liaise with the Hong Kong operations team on local content needs and ensure Chinese-language accuracy
- Support the Content Lead (Vietnam hub) with content scheduling, proofing, and localisation for all market
Qualification & Education:
Essential
- 1–3 years of experience in a marketing, communications, or digital content role
- Proficient in social media platforms — Facebook, Instagram, LinkedIn, TikTok (for business use)
- Comfortable with digital tools — CMS, social schedulers, Google Analytics, basic reporting dashboards
- Strong written English — able to write clear, engaging copy without heavy editing
- Organised and detail-oriented — able to manage multiple tasks, deadlines, and platforms simultaneously
- Collaborative team player — comfortable working across time zones with a remote hub team
- Proactive and self-directed — can identify issues and act without being asked
Desirable
- Proficiency in Mandarin and/or Cantonese — written and spoken (strongly preferred)
- Experience producing Chinese-language marketing content for social media or digital campaigns
- Familiarity with AI content tools (Claude, ChatGPT, Canva AI, etc.)
- Experience in property, real estate, retail, or service industry marketing
- Basic graphic design skills — Canva, Adobe Express, or similar
- Experience with CRM systems or marketing automation platforms
- Knowledge of the Malaysia self storage or property market