Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create Service Excellence Culture, Pan Pacific Hotels Group can offer you great opportunities as we continue to strengthen our global footprint.
Based at our Corporate Office in Singapore, we are looking for a passionate and energetic individual to join us as Senior Manager, Digital Marketing (Maternity Cover)
Job Responsibilities
The Senior Manager, Digital Marketing is responsible for driving brand awareness and leads through digital platforms, with added focus on the Group’s portfolio in Singapore, which includes 8 well-established properties. He/she will work closely with stakeholders to plan, execute, report and optimise our digital initiatives, including, but not limited to search engine marketing, search engine optimisation and business listing optimisation.
This is a global role reporting to the Director, Digital Marketing and will be based in the corporate office in Singapore.
- Coordinate, plan and execute digital activation of country-level initiatives to drive awareness and leads for the Group’s Singapore properties. This includes, but is not limited to, paid search, social media, display and remarketing campaigns.
- Work closely with Director, Digital Marketing on planning and execution of global campaigns to drive awareness and consideration for our brands and loyalty program.
- Create engaging content for country-level initiatives to enhance brand engagement online, including both off-site campaign creatives and on-site content on Brand Website.
- Work with both internal and external stakeholders (corporate, property and agency partners) on integrated campaigns and effective implementation of digital marketing activities.
- Manage pay-per-click campaigns with both internal and external stakeholders, ensuring efficient budget utilisation and campaign performance.
- Measure and report performance of digital marketing campaigns, assess against goals (ROI and KPIs) and generate actionable insights to improve on marketing efficiencies.
- Work closely with Director, Digital Marketing on planning and execution of year-round search engine optimisation efforts for our global portfolio and corporate pages.
- Optimise business listing of the Group’s global portfolio to adhere to best practices and utilisation of key travel platforms, such as on Google My Business, TripAdvisor etc.
The Person:
- Minimum 8 years’ experience in B2C digital marketing that includes e-commerce
- Experience in managing search and display campaigns on key digital advertising platforms, including but not limited to Google and Meta
- Possess good understanding of digital channels and activities, including SEO, metasearch, social media marketing, business listings and aforementioned search and display advertising
- Experience in brand marketing and lead generation in an online environment
- Experience with website analytics tools (Google Analytics 4), reporting and content management systems
- Experience in travel and hospitality industry preferred
- Excellent written and verbal communication skills
- Proficient with Word, PowerPoint, Excel
- Familiarity in web design and publishing preferred
- Good knowledge of photo and video editing tools, such as Photoshop and Illustrator
This is a 6-months contract, starting from November 2026.
Pan Pacific Hotels Group is an equal opportunity employer.
We regret that only shortlisted candidates will be notified.