Company Description SIXXAB AI is an emerging technology company focused on leveraging artificial intelligence to build data-driven products and solutions for businesses. The organization combines modern AI techniques with practical industry knowledge to help clients improve efficiency, decision-making, and customer experiences. Team members work in a collaborative environment that values experimentation, continuous learning, and measurable impact. Joining SIXXAB AI offers opportunities to contribute to innovative projects, shape digital strategies, and grow alongside a fast-evolving technology landscape.
Role Description This is a full-time Digital Marketing Specialist role based in the Pune/Pimpri-Chinchwad Area with a hybrid work arrangement, allowing some work from home. The Digital Marketing Specialist will plan and execute digital campaigns across channels such as social media, search, email, and web to increase brand awareness and drive qualified leads. Day-to-day responsibilities include managing social media accounts, coordinating content with internal teams, optimizing campaigns based on performance metrics, and analyzing web analytics to refine strategies. The role involves monitoring market trends, maintaining consistent brand messaging, and preparing regular performance reports for stakeholders. The specialist will also collaborate with product, sales, and design teams to align digital initiatives with overall business goals.
Qualifications
- Candidates should possess strong skills in Social Media Marketing and Online Marketing to plan, execute, and optimize multi-channel campaigns.
- Candidates should possess practical Digital Marketing experience, including managing paid and organic initiatives across key platforms.
- Candidates should possess skills in Web Analytics to track performance, interpret data, and recommend data-driven improvements.
- Candidates should possess clear and professional Communication skills for collaborating with cross-functional teams and creating compelling messaging.
- Relevant experience with tools such as Google Analytics, Meta Business Suite, email marketing platforms, and SEO/SEM tools is beneficial.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
- Ability to work in a hybrid environment, manage multiple projects, and meet deadlines with attention to detail is important.
- Understanding of AI or technology products and interest in staying updated on digital marketing trends will be an advantage.