Performance Marketing Analyst (executive)
Experience: 2-3 year
Type: Full-time
We’re looking for a data-driven Performance Marketer with 2-3 years of hands-on experience managing PPC and Paid Social campaigns. You’ll be responsible for strategizing, executing, and optimizing campaigns that deliver measurable business results for our clients.
Key Responsibilities
- Plan, set up, and manage performance marketing campaigns on Google Ads and Meta Ads for multiple clients across industries.
- Collaborate with clients to understand their business goals, target audience, and KPIs.
- Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.
- Optimize campaigns daily to improve CTR, reduce CPA, and maximize ROAS.
- Communicate campaign results effectively to clients clearly and concisely.
- Implement A/B testing for ad creatives, landing pages, and targeting strategies.
- Set up and track conversions using tools like Google Tag Manager and Meta Pixel.
- Budget management and allocation, ensuring maximum ROI on advertising spend.
- Collaborate with cross-functional teams to align marketing efforts with company goals.
- Stay up to date on the latest digital marketing trends and technologies and integrate the learnings for campaign scaling and optimization.
Required Skills & Qualifications
- 2-3 years of hands-on experience in performance marketing primarily with D2C brand or in an agency.
- Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.
- Strong understanding of performance marketing metrics like CTR, CPA, ROAS, Conversion Rate, etc.
- Proficiency in Google Analytics / GA4 and campaign tracking setup.
- Strong analytical and problem-solving skills.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Effective communication and interpersonal skills.
- Creative thinking and problem-solving abilities.