Key Responsibilities
- Effective, efficient management and upkeep of Pantai & Gleneagles websites.
- Work with internal teams and external vendors to keep website content refreshed and optimized to be search engine friendly (search engine optimization).
- Work with internal teams and external vendors to ensure technical infrastructure is robust for optimal website performance.
- Manage external vendors for online advertising, including setting and driving key performance indicators (Pay-per-click advertising).
- Perform website updates, troubleshoot errors when necessary.
- Monitor and evaluate hospitals’ digital/online campaign performance, website analytics, leads and conversion on a daily/weekly/monthly basis to reach annual targets
- Lead digital initiatives with out-of-the-box ideas and execute campaigns/programs together with Marketing & Communications and PR department.
- Continuously monitor digital media trends and analyze data for continuous improvements, enhancement and brand engagement.
- Update/formulate policies and procedures to meet present work requirements pertaining to the department.
- Manage effective usage of allocated budget and monitor ROI.
- Drive engagement conversion and content distribution through Pantai & Gleneagles social media effort
- To perform other duties which may be assigned form time to time by the Head of Marketing or designated representative on behalf of the Management.
- Collaborate with respective stakeholders in executing day to day CRM activities.
Qualification and Experience
- Candidate must possess at least a Bachelor’s Degree in Business or Marketing/Communications or relevant disciplines.
- At least 3 years working experience in Digital Marketing/Web or related field.
- Proven track record in planning and implementing digital marketing campaigns.
- Creative, resourceful, results oriented and organized in managing daily task with minimal supervision.
- A good team player and self–starter with excellent communications, interpersonal and negotiation skills
- Ability to multi-task and work on several projects simultaneously.
- Ability to provide leadership and direction to internal team and external agencies in delivering results.
- Must possess excellent written, proof reading and presentation skills.
- This role is open to applicants who do not require visa or employment pass sponsorship.