Job Description
We are seeking a highly motivated, results-oriented Senior Business Development Manager to join our team in Hong Kong. This role is pivotal in driving recruitment activities to the next level within our growing regional team. You will be rewarded for your drive, innovative ideas, and ability to deliver against a clear set of KPIs.
Responsibilities
Business Development
- Build and manage relationships with education agents, third-party institutions, and flagship universities to increase brand awareness and generate high-quality inquiries.
- Lead on-campus and online events tailored to student needs, in collaboration with faculty and alumni, to promote our MBA and Master's programs.
- Leverage social media platforms, particularly LinkedIn, to engage with student club leaders and members and strengthen our brand presence in key networks.
- Collaborate with regional and global teams to design and execute targeted engagement initiatives with key stakeholders.
- Foster a strong community by connecting with alumni and confirmed students at partner universities to drive referrals and share success stories.
Student Recruitment
- Proactively follow up with prospective students to promote our postgraduate programs and meet enrollment targets and KPIs.
- Manage the full recruitment pipeline using our CRM system (Salesforce), with consistent follow-up via LinkedIn, WhatsApp, video calls, phone, and email.
- Maintain in-depth knowledge of our program offerings and competitive advantages to effectively advise and convert prospects.
- Travel to assigned markets to meet with education partners and prospective students. Travel averages approximately 1 week per month, depending on the recruitment cycle.
Qualifications
- 3-5 years of experience in sales, business development, or recruitment for a reputable organization, with a proven track record of consistently exceeding targets.
- Strong experience in prospecting and engaging leads on LinkedIn and other social platforms, successfully converting them into meetings or applications.
- Excellent communication and negotiation skills, with a confident and professional demeanor.
- Highly customer-focused, curious, and skilled at actively listening to and addressing candidate needs.
- Self-driven, ambitious, and entrepreneurial with a "nothing is impossible" mindset.
- Goal-oriented, resilient, and adaptable, with a willingness to learn and receive feedback.
- Fluency in written and spoken English is required. Native-level proficiency in another Asian language (Thai or Bahasa Indonesia) is mandatory.
Responsibilities
Business Development
- Build and manage relationships with education agents, third-party institutions, and flagship universities to increase brand awareness and generate high-quality inquiries.
- Lead on-campus and online events tailored to student needs, in collaboration with faculty and alumni, to promote our MBA and Master's programs.
- Leverage social media platforms, particularly LinkedIn, to engage with student club leaders and members and strengthen our brand presence in key networks.
- Collaborate with regional and global teams to design and execute targeted engagement initiatives with key stakeholders.
- Foster a strong community by connecting with alumni and confirmed students at partner universities to drive referrals and share success stories.
Student Recruitment / Sales
- Proactively follow up with prospective students to promote our postgraduate programs and meet enrollment targets and KPIs.
- Manage the full recruitment pipeline using our CRM system (Salesforce), with consistent follow-up via LinkedIn, WhatsApp, video calls, phone, and email.
- Maintain in-depth knowledge of our program offerings and competitive advantages to effectively advise and convert prospects.
- Travel to assigned markets to meet with education partners and prospective students. Travel averages approximately 1 week per month, depending on the recruitment cycle.
Qualifications
- 3-5 years of experience in sales, business development, or recruitment for a reputable organization, with a proven track record of consistently exceeding targets.
- Strong experience in prospecting and engaging leads on LinkedIn and other social platforms, successfully converting them into meetings or applications.
- Excellent communication and negotiation skills, with a confident and professional demeanor.
- Highly customer-focused, curious, and skilled at actively listening to and addressing candidate needs.
- Self-driven, ambitious, and entrepreneurial with a "nothing is impossible" mindset.
- Goal-oriented, resilient, and adaptable, with a willingness to learn and receive feedback.
- Fluency in written and spoken English is required. Native-level proficiency in another Asian language (Thai or Bahasa Indonesia) is mandatory.
About Us
Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the business of understanding. Between people. Between cultures.
For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through language, cultural exchange, academic studies, and educational travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.
You’ll find our offices and schools located in some of the world’s greatest cities, and filled with smart, driven people (over 50,000 of us) who push each other to be better every day. But it’s what we do together - building greater understanding, breaking down barriers, and creating a better world - that makes all the difference.
Founded in 1965 in Sweden, EF (Education First) is a global association of education companies that share a common mission of opening the world through education. EF has been recognized on Forbes 2025 and 2024 World’s Best Employers and 2024 Top Companies for Women lists, Fast Company’s 2025 Next Big Things In Tech, and was a 2024 App Store Award winner in Cultural Impact.
About The Team
Dare Mighty Things. That’s exactly what you’ll do at Hult, where students learn by doing, think globally and graduate ready to hit the ground running. Fresh perspectives, exceptional experiences, varied skillsets—you'll find a world of diversity among the people, programs, and places that make up our global community.
Hult offers bachelor's, master's, MBA, and doctorate-level programs and is recognized by business education's three most prestigious international accrediting bodies: AACSB, AMBA, and EQUIS. Our programs are consistently ranked as among the best in the world by the Financial Times, the Economist, Forbes, and Bloomberg Businessweek.
Hult strives to create a better future for all by challenging our community to make an impact that matters. Whether you're looking to transform your career through education or join our team in shaping the next generation of global leaders, we're here to help you dare mighty things.