InCommon is helping a partner company hire.
About the Company
We're one of the fastest-growing AI companies in history, having reached $250M+ ARR through product-led growth. We're now making a strategic transition into a sales-led enterprise motion, and we're looking for the person to build that function from scratch.
The Role
We're hiring a Head of B2B Marketing with 10-15+ years of experience to build our entire B2B marketing function from the ground up. You'll be the first dedicated B2B marketing hire, working directly with the CRO and go-to-market leadership team to define positioning, messaging, and demand generation strategy for the B2B segment. You'll have 4-5 headcount to start building your team immediately.
What You'll Be Doing
- Aligning with the go-to-market team on positioning and messaging — defining how we show up in the B2B world
- Conducting customer segmentation analysis to define the ICP and determine which companies and buyer profiles sales should target
- Building demand generation, field marketing, and ABM programs that convert product-led adoption into enterprise pipeline
- Designing the PLG-to-SLG bridge — turning 6,000+ self-serve organizations into sales-qualified enterprise opportunities
- Hiring and building the B2B marketing team (4-5 initial headcount) with a plan tied to your go-to-market strategy
Role Details
Salary: $250K–$300K
Work policy: Hybrid in Palo Alto, CA or New York City
Type: Full-time
Location: South Bay Area or New York
Equity: Competitive equity