AI Visual Lead – Fashion Catalog Services
Department: Creative / AI Content Production
Location: Chennia
Employment Type: Full-Time
Experience Required: 2+ Years (Fashion / E-commerce Visual Production, with AI tools exposure)
About the Role
We are building an AI-powered fashion catalog production pipeline that generates static model shots, lifestyle shots, and product shots directly from garment/product inputs — replacing or augmenting traditional photoshoots with AI visual generation workflows.
We're looking for an AI Visual Lead to sit at the center of this pipeline: someone who can lead a small production team day-to-day, catch quality issues before they reach the client, unblock escalations fast, and bring a trained fashion eye to every output — ensuring garments drape, fit, fabric-texture, and color render true to the real product, and that model/lifestyle shots feel on-brand and market-ready.
This is a hybrid creative + technical + leadership role. You'll need equal comfort critiquing a photo in Photoshop, prompting/iterating an AI generation tool, and managing a team's daily throughput and quality bar.
Key Responsibilities
1. Team Leadership & Workflow Management
- Supervise and mentor a team of AI visual generation artists/operators working on daily catalog output (model shots, lifestyle shots, product shots).
- Own the daily production queue — assign work, track turnaround times, and ensure SLAs/deadlines are met.
- Act as the first point of escalation for blockers: technical generation issues, garment-accuracy problems, tool limitations, or client-specific edge cases.
- Run daily/weekly quality syncs and feedback sessions with the team to raise output standards over time.
2. Quality Control & Creative Review
- Conduct final QC on all outputs before delivery — checking garment fidelity (color, texture, print placement, fit, drape), model realism, lighting consistency, and background/lifestyle context.
- Compare AI-generated outputs against source garment inputs to catch inconsistencies (distorted logos, incorrect necklines, warped patterns, mismatched proportions, etc.).
- Maintain and evolve a QC checklist/style guide specific to fashion AI generation (skin tone accuracy, fabric behavior, pose naturalness, hands/accessories, shadow logic).
- Flag and correct common AI generation artifacts using Photoshop before final delivery.
3. AI Visual Generation & Prompt Craft
- Hands-on generation of model shots, lifestyle shots, and product shots using AI image generation tools/platforms.
- Develop and refine prompting strategies, reference workflows, and input-preparation standards (garment flat-shots, mannequin shots, previous model references) to maximize output consistency.
- Continuously test new AI tools, models, and techniques (e.g., virtual try-on, garment transfer, background generation) and recommend adoption where it improves quality or speed.
- Build reusable templates/presets for recurring shot types (e.g., studio model shots, outdoor lifestyle shots, flat-lay product shots) to standardize team output.
4. Post-Production & Retouching
- Perform or guide advanced Photoshop retouching: color correction, garment texture repair, background compositing, skin/hair refinement, and detail sharpening.
- Ensure final assets meet e-commerce/catalog technical specs (resolution, aspect ratio, background/format requirements per platform).
5. Fashion & Brand Judgment
- Apply fashion industry knowledge to ensure outputs reflect correct styling, seasonal relevance, garment construction logic, and brand aesthetic.
- Partner with brand/client stakeholders to understand brand guidelines, mood boards, and campaign direction, translating them into AI generation briefs for the team.
- Ensure diversity and realism in model representation (body type, skin tone, styling) consistent with brand and market expectations.
6. Process & Documentation
- Document SOPs for input preparation, generation workflows, QC standards, and escalation handling.
- Provide regular reporting to leadership on team output volume, quality metrics, recurring issues, and tool performance.
- Identify recurring bottlenecks and propose process or tooling improvements.
Required Skills & Qualifications
- 2+ years of experience in a fashion, e-commerce, or apparel-brand visual/creative role (photography, retouching, catalog production, or digital styling).
- Strong working knowledge of Adobe Photoshop (retouching, compositing, color correction, batch editing) — required.
- Solid understanding of graphic design principles: composition, color theory, typography basics, layout for catalog/e-commerce use.
- Hands-on experience with AI image/visual generation tools (e.g., Midjourney, Stable Diffusion, Adobe Firefly, or fashion-specific AI generation/virtual try-on platforms) — required.
- Prior experience working with or for a fashion brand / apparel company / fashion e-commerce team — required (in-house, agency, or freelance).
- Strong eye for garment detail: fit, drape, fabric texture, print/pattern accuracy, and styling coherence.
- Experience reviewing/QCing creative output against brand guidelines.
- Prior experience leading, mentoring, or reviewing the work of a small team (even informally) is highly preferred.
- Excellent communication skills — able to give clear, constructive feedback and manage escalations calmly under deadline pressure.
- Comfortable working in a fast-paced, iterative production environment with evolving tools and processes.
What Success Looks Like in This Role
- Consistent, brand-accurate output delivered on schedule with minimal client revisions.
- A team that resolves routine issues independently, escalating only genuine blockers.
- A documented, repeatable QC and generation process that scales as volume grows.
- Measurable reduction in garment-accuracy errors and turnaround time over the first 3–6 months.