Key Responsibilities
- Monitor Google Tag Manager (GTM) tag health and tracking performance across the dealer network.
- Identify and investigate missing tags, tags not firing, unexpected tag firing, event collection failures, and Data Layer issues.
- Validate GA4 events, parameters, and event mapping against the ASC v1.1 taxonomy.
- Perform first-level troubleshooting using GTM Preview/Debug, Google Tag Assistant, and Chrome Developer Tools.
- Review monitoring and observability alerts and determine the severity and business impact of issues.
- Investigate traffic drops, event-volume anomalies, missing events, spikes, and dealer-level deviations.
- Validate key website events such as pageviews, form submissions, click-to-call, chat, digital retailing, voice, and video events.
- Determine whether issues are related to tagging, website functionality, data collection, third-party tools, consent, or expected behavior.
- Capture evidence and document findings for technical teams.
- Create, assign, and escalate incidents through Jira/ServiceNow or relevant ticketing platforms.
- Track issues through resolution and perform post-fix validation and retesting.
- Monitor day-over-day and week-over-week trends to identify potential tracking or data-quality issues.
- Maintain monitoring reports, issue logs, and operational dashboards using Excel/Google Sheets and BI tools.
- Collaborate with development, analytics, and technical teams to resolve recurring tracking issues.
- Identify opportunities to improve monitoring automation, alert quality, and operational efficiency.